Associate Director, US Breyanzi Marketing - Non-Personal Promotion & Professional Education

At Bristol Myers Squibb, our employees often ask, "Who are you working for?"- a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it. Position Summary: The Associate Director, US Breyanzi Marketing Professional Education will lead peer-to-peer education and non-personal promotion (NPP) strategies to engage both CAR T-treating and referring healthcare professionals (HCPs). This individual will serve as a core member of the US Cell Therapy Organization, to align strategies and maximize impact with a primary focus on driving Professional Education to drive CAR T class growth as a pivotal lever to fuel Breyanzi's long-term and sustainable commercial success. The Associate Director, will be responsible for driving medical education initiatives, managing speaker bureau programs, optimizing congress presence, and leading brand efforts with external thought leader physicians. Additionally, the Associate Director will collaborate across Medical Affairs and regional marketing, to ensure effective execution of educational initiatives that differentiate Breyanzi, drive adoption, and expand the lymphoma CAR T class. This individual will report to the Senior Director, US Breyanzi Brand & Class Expansion Strategy Key Responsibilities: Lead professional education and peer-to-peer (P2P) strategies for both CAR T-treating and referring HCPs, ensuring alignment with brand strategy and clinical differentiation messaging. Develop and manage the speaker bureau strategy, including content development, speaker training, and execution of programs to ensure effective HCP education. Shape medical education strategy, including advisory boards, strategic councils, and congress planning, ensuring a strong presence at key industry events. Drive convention and congress promotions, coordinating booth strategy, sponsorships, and targeted educational opportunities to enhance Breyanzi's visibility. Act as the key liaison across internal teams, including Medical Affairs, regional marketing, portfolio and channel marketing, and external partners, ensuring seamless collaboration and execution of educational initiatives. Utilize data and insights to refine educational strategies, tracking engagement metrics and optimizing content based on HCP needs and market dynamics. Partner with the broader US Cell Therapy and US Commercial Matrix teams to integrate professional education and NPP efforts with broader brand objectives. Key Qualifications & Experience: Bachelor's degree required; MBA or other Advanced Degree Strongly Preferred Minimum 6-10 years of progressive experience in pharmaceutical or biotechnology marketing, commercial strategy, or a related function Hematology, Oncology, or Cell Therapy experience preferred; Demonstrated ability to think strategically, drive execution, foster relationships, and build alignment across a matrixed organization Proven ability to build and lead cross-functional frameworks that drive execution accountability across diverse stakeholder groups Demonstrated ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment Excellent written and oral communication skills; ability to clearly articulate complex strategies to senior leadership and cross-functional stakeholders Strong scientific acumen, with the ability to interpret clinical data and translate medical and scientific updates into commercial strategy Familiarity with FDA promotional regulations, PhRMA guidelines, and MLR review processes Proven ability to thrive in a complex, rapidly changing environment, driving execution while maintaining strategic focus Progression to the Associate Director (EG-140) level is typically restricted and based on demonstrated expertise and defined business requirements We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway. Compensation Overview: Madison - Giralda - NJ - US: $164,990 - $199,933 The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully - carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance. Benefits: Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans - including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability). U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year. Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays. Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day. U.S.-based job seekers can explore full benefit offerings at How We Work Where you work matters - because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at ( Supporting People with Disabilities BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to View email address on click.appcast.io . Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement. Candidate Rights BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. 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R1607056 : Associate Director, US Breyanzi Marketing, Professional Education Req Number: R1607056 Location: Madison - New Jersey - US Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law. #J-18808-Ljbffr Bristol Myers Squibb