Growth-Centric CMO for Multi-Brand B2C Portfolio
Payfuture Technologies
Chief Marketing Officer job at Ramp Talent. Atlanta, GA. Our client is private equity backed company who is looking for a CMO with multi brand B2C experience. Details below... About the Role We are leading a confidential search Âfor a Chief Marketing Officer to join a dynamic, private equityâbacked portfolio of consumer brands. The CMO will play a critical role on the executive leadership team and will be responsible for designing and executing a scalable, data-driven marketing strategy that accelerates growth across a multi-brand B2C ecosystem. This role calls for a hands-on, strategic marketing leader with deep experience in performance marketing, customer segmentation, and brand management â across both online and offline channels. The ideal candidate is comfortable managing complexity, has experience in multibrand environments, and thrives in a fast-paced, evolving organization. What Youâll Do Define and lead a comprehensive marketing strategy aligned with business and revenue objectives Oversee the execution of cross-channel performance marketing campaigns to drive customer acquisition, engagement, and retention Lead customer segmentation strategy across multiple brands and categories Own brand positioning, messaging, and consistency across 8+ consumer-facing brands Establish and track KPIs tied to revenue, marketing ROI, and customer behavior Leverage AI, data, and automation tools Âto improve marketing productivity and velocity Lead and develop a high-performing team (20â40 people) across brand, digital, and product marketing Collaborate cross-functionally with sales, product, and executive teams to align on strategic goals Own and manage a ~$10M annual marketing/advertising budget What Weâre Looking For 10+ years in marketing, with 5+ years in senior leadership roles Experience in private equityâbacked Âor high-growth B2C companies Strong foundation in performance marketing , across both digital and traditional channels Experience managing complex, multi-brand Âportfolios in B2C/e-commerce Hands-on expertise with Google Analytics, HubSpot, Salesforce Marketing Cloud, and marketing automation tools Data-driven mindset with deep understanding of A/B testing, customer segmentation, and campaign optimization Proven success leading large marketing teams and managing significant budgets ($10M+) Excellent cross-functional collaboration, communication, and executive presence Bachelorâs degree required; MBA preferred Key Competencies Strategic and analytical thinking Brand storytelling and market positioning Customer-centric mindset with sharp attention to behavior and trends Digital-first leadership with fluency in emerging tools and AI applications Results-oriented with a bias toward execution and adaptability #J-18808-Ljbffr Payfuture Technologies
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