Senior Associate, Planning

Responsibilities Participate in an audience-first strategic planning philosophy Seek a consumer-centric view in all strategic thinking Develop and maintain an intimate knowledge of clients’ business and ensure that all client media requirements are executed in a timely and accurate manner Provide point-of-view on various offerings in the marketplace Participate in brainstorming sessions Create media plan recommendations and alternatives Select media vehicles and determine scheduling Investigate creative, innovative approaches to strategically reach the target consumer Analyze competitive activity in the marketplace Execute the media plan Recommend optimizations after reviewing the campaign results Generate tactical alternatives based on client needs and requests Measure media performance to determine the extent to which the original objectives and strategies were met Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans Study demographic data and consumer profiles to identify desired target audiences Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business Have a complete grasp on budgets and revenue Qualifications 1+ year of experience with offline and digital media planning, local media planning a plus A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital Strong task management and interpersonal communication Ability to collaborate and work as part of a team Strong organizational skills Excellent skills in MS Office (Excel, Word, PowerPoint) Basic knowledge of 3rd Party AdServing Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job‑related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $65,000—$70,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs. #J-18808-Ljbffr