Performance Marketing Manager, Hybrid

Job Description

Job Description

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

About Hybrid

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector’s toughest challenges head-on and continuously strive for excellence, staying on the pulse of emerging trends. When you join our division of EAB, you become part of a tight-knit, ambitious, supportive, and rapidly growing team. You’ll work on big ideas with talented colleagues who respect your input, challenge your thinking and push you to do your best work. Visit our website to learn more about our story

The Role in Brief:

Performance Marketing Manager, Hybrid

*Paid Media Manager is the internal title*

Hybrid is seeking an experienced, strategic, and results-driven Performance Marketing Manager to join our growing Digital team. This role is ideal for a paid media professional who enjoys balancing hands-on campaign execution with leadership, mentoring, and strategic planning.

As a Performance Marketing Manager, you will oversee high-performing paid media campaigns across Search, Social, and Programmatic channels while partnering with Account Directors, Digital leadership, and clients to develop innovative marketing strategies that drive enrollment and brand growth for higher education institutions worldwide.

In addition to managing complex digital campaigns, you'll play a key role in developing team capabilities, improving operational processes, and helping shape the continued growth of Hybrid's Paid Media function. This is an outstanding opportunity for someone looking to expand their leadership experience while remaining deeply involved in digital strategy and campaign performance.

This hire will be based in our Philadelphia, PA office.

Primary Responsibilities:

The Performance Marketing Manager is responsible for leading the planning, execution, optimization, and strategic direction of paid media campaigns while supporting the growth and development of Hybrid's Digital team.

Campaign Strategy & Execution

• Lead the planning, launch, optimization, and reporting of paid media campaigns across Search, Social, and Programmatic channels.

• Develop sophisticated campaign strategies, audience targeting, bidding approaches, and measurement frameworks.

• Oversee campaign pacing, budget allocation, and performance to ensure client goals are achieved.

• Manage complex campaign builds while maintaining exceptional quality and attention to detail.

Client Strategy & Performance

• Serve as a trusted digital marketing advisor to clients by translating campaign performance into strategic recommendations.

• Present campaign insights, reporting, and optimization strategies during client meetings.

• Develop detailed performance analyses, competitor research, and actionable recommendations.

• Partner with Account Directors to support integrated media planning and long-term client success.

Team Leadership & Development

• Mentor, coach, and support Paid Media Executives and junior team members.

• Share best practices, technical expertise, and platform knowledge across the Digital team.

• Identify opportunities to improve team workflows, campaign processes, and operational efficiency.

• Foster a collaborative, high-performing team environment focused on continuous learning and innovation.

Digital Innovation & Operational Excellence

• Stay current on emerging advertising platforms, industry trends, and evolving best practices.

• Leverage Google, Meta, LinkedIn, TikTok, Reddit, YouTube, Snapchat, and other advertising platforms to deliver innovative client solutions.

• Manage multiple client campaigns and competing priorities while ensuring timely execution.

• Support the continued growth and evolution of Hybrid's Paid Media capabilities.

Basic Qualifications:

• Bachelor's degree preferred or equivalent professional experience.

• 4-6+ years of experience managing paid digital media campaigns in an agency or similar client-facing environment.

• Demonstrated experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other major paid media platforms.

• Strong knowledge of Google Analytics, Google Tag Manager, campaign tracking, and performance reporting.

• Experience presenting campaign strategy and results to clients and senior stakeholders.

• Excellent analytical, organizational, and problem-solving skills.

• Strong written and verbal communication skills.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

Ideal Qualifications:

• Experience leading or mentoring digital marketing team members.

• Experience managing six-figure digital advertising budgets across multiple client accounts.

• Deep understanding of paid Search, Paid Social, Programmatic, audience targeting, and attribution.

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible

• 20+ days of PTO annually, in addition to paid firm and floating holidays

• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)

• 401(k) retirement savings plan with annual discretionary company matching contribution

• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans

• Employee assistance program with counseling services and resources available to all employees and immediate family

• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation

• Fertility treatment coverage and adoption or surrogacy assistance

• Paid parental leave with phase back to work program for birthing and non-birthing parents

• Access to milk shipping service to support nursing employees during business travel

• Discounted pet health insurance coverage for dog and cat family members

• Company-provided life, AD&D, and disability insurance

• Financial wellness resources and membership in a robust employee discount program

• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.