Principal Growth Marketer

Role Description

Blackbaud is looking for a strategic and results-oriented Principal Growth Marketer. You will be responsible for designing innovative programs that improve the experience to acquire new customers. You’ll take a holistic approach, thinking beyond traditional campaigns to uncover new opportunities for growth. Your expertise in analyzing market trends and customer insights will be critical as you develop and execute strategies to generate qualified pipeline and revenue while also building a seamless and intuitive user journey. This is a chance to have a real impact, shaping how nonprofits use technology to drive their missions forward.

What you will do:

• Strategize, Plan, and Execute Growth Programs:
  • Develop and execute strategic growth programs to generate qualified pipeline.
  • Translate broad concepts into structured, measurable programs.
  • Use an integrated marketing approach that includes email, webinars, paid media, social media, and AI-driven channels.
• Innovate and Experiment:
  • Find new levers for growth using a data-driven approach.
  • Continuously test, measure, and optimize campaigns for improved performance.
  • Leverage tools like Adobe Analytics and Qlik to build hypotheses, validate tests, and scale what works.
• Qualified Pipeline and Revenue Generation:
  • Focus on generating high-quality pipeline.
  • Establish clear KPIs and reporting templates to track success against target objectives.
  • Provide regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified.
• Cross-Functional Collaboration:
  • Work closely within a pod-like structure across product marketing, demand generation, marketing operations, and digital media teams for seamless, aligned execution.

Qualifications

• 7+ years of experience in growth marketing or similar role.
• Proven track record of creating and executing successful campaigns that deliver pipeline growth.
• Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies.
• Proven experience operating in a cross-functional, pod-like team structure.
• Obsessive about understanding customer psychology and translating those insights into actionable strategies.
• Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik, along with Excel.
• Demonstrated success in designing and executing A/B and multivariate tests.
• Results-oriented mindset with a strong understanding of ROI.
• Proven ability to work in a collaborative, matrixed environment and influence others without formal authority.

Benefits

• Medical, dental, and vision insurance
• Remote-flexible workforce
• Wellness Programs
• 401(k) program with employer match
• Flexible paid time off
• Generous Parental Leave
• Donations for Doers
• Pet insurance, legal and identity protection
• Tuition reimbursement program