Growth / Performance Marketer

Role Description

We're looking for a rigorous, experiment-driven growth and performance marketer to own paid acquisition and funnel performance at LumiMeds. This is not a "set it and run it" media buying role — we need someone who thinks in hypotheses, runs structured A/B tests across every layer of the funnel, and uses results to compound learnings over time. You'll be our first dedicated growth hire, building the testing infrastructure and playbook from the ground up.

What sets this role apart:

• The single most important thing you'll do here is run tests — on creative, on landing pages, on offers, on audiences, on copy.
• We want someone who has a formal testing methodology, can size experiments correctly, and knows how to extract signal from noise in a DTC health funnel.
• If you've never built a structured test-and-learn program before, this isn't the right fit.

What You'll Own:

• Design and run structured A/B and multivariate tests across paid creative, landing pages, offers, and funnel steps — with clear hypotheses, success metrics, and documented learnings.
• Build and maintain a testing roadmap prioritized by expected impact on CAC and conversion rate.
• Own Meta and Google campaign execution — audience strategy, bid management, budget allocation — optimizing continuously based on test results.
• Partner with engineering on landing page and funnel experiments — you form the hypothesis, they build the variant, you call the result.
• Manage creative testing pipeline — brief UGC and ad creative, run hook tests, iterate rapidly on what moves thumb-stop and CVR.
• Own pixel and attribution integrity so test results are trustworthy — Meta Pixel, custom funnel events, HubSpot tracking.
• Maintain a living testing log: every test, its hypothesis, result, and what we do next.
• Report weekly on CAC, ROAS, consult booking rate, and lead quality — with test-driven explanations for movement.

Qualifications

• 4–7 years in growth or performance marketing for a DTC health, wellness, or telehealth brand.
• Formal A/B testing experience — you've designed, run, and documented structured experiments at scale, not just toggled ad variants.
• Can speak fluently to test design: sample sizing, statistical significance, holdout groups, and avoiding false positives.
• Deep Meta expertise — creative testing, audience strategy, funnel optimization — with solid Google (search + YouTube).
• Experience navigating health advertising compliance on Meta and Google — you know what you can and can't say in a regulated health category.
• Direct response mindset — you think in CAC and payback period, not reach or impressions.
• Comfort owning a budget and a number independently without a team underneath you.
• Agency background — hands-on paid campaign ownership across DTC or health clients (strongly preferred).

Requirements

• Has built or inherited a test-and-learn program and can walk through their testing cadence, prioritization method, and how they documented learnings.
• Can describe a test that failed and what they did with the result.
• Has a point of view on how to run creative tests on Meta without burning budget — e.g. DCO vs. manual variants, when to call a test early.
• Knows the difference between a landing page conversion problem and a traffic quality problem.
• Has worked across multiple DTC or health clients and can draw on cross-account pattern recognition.
• If coming from an agency — has transitioned or is ready to shift from multi-client breadth to single-brand depth and full ownership.

Bonus Points

• GLP-1 / weight loss category experience.
• Advertorial / pre-lander formats.
• LegitScript or FDA-regulated brand experience.
• Hims/Hers, Ro, Found, or Calibrate alumni.
• Multivariate testing tools (VWO, Optimizely).
• UGC creative strategy.
• HubSpot + Meta Pixel attribution.

Compensation

• Base salary: $90,000 – $130,000 depending on experience.
• Performance bonus tied to CAC and patient volume targets.

Why LumiMeds

• You'll build the testing playbook — not inherit someone else's assumptions.
• Real ownership over budget and outcomes, not executional support for a bigger team.
• Category with strong demand and significant room to outperform on creative and targeting.
• Small team, fast decisions, direct access to founders.

How to Apply

If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role.

This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps.

LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.

Please note: This role requires professional-level English communication and availability to work U.S. business hours.