Marketing Activation Specialist

Interested candidates based outside of the designated areas are welcome to apply, provided they have the indefinite right to work in the job location. Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design. Join us on our mission to shape the future of our industry. As a Marketing Activation Specialist, you will be responsible for executing, optimizing, and reporting on marketing campaigns in Marketo to support global marketing programs. You will report to the Senior Manager of Growth Activation and collaborate closely with global stakeholders and cross-functional teams to deliver flawless, high-performing campaign activations. The marketing team at Cohesity is on a mission to drive demand and engagement through creative, data-driven campaigns. Our team thrives at the intersection of strategy and execution, working across global markets and channels to build pipeline and amplify our brand. We are a passionate team of data-savvy marketers focused on flawless execution, innovation, and operational excellence. We’re looking for someone who thrives in a high-volume, fast-paced environment and is excited about making a measurable impact through world-class campaign operations. HOW YOU’LL SPEND YOUR TIME HERE You will use Adobe Marketo Engage to build and manage the full lifecycle of digital campaigns in order to drive global demand generation and customer engagement. You will collaborate with global teams to localize campaign assets, build emails, create target segment lists, and ensure successful campaign launches with precision QA and timely delivery. You will implement A/B testing and performance optimization strategies to maximize engagement, conversions, and ROI. You will track and report on campaign success metrics and provide actionable insights and recommendations to stakeholders for continuous improvement. You will ensure compliance with privacy regulations and best practices to maintain email deliverability, reduce unsubscribes, and improve list hygiene. WE’D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING 1–2 years of experience in Adobe Marketo Engage managing campaign builds and execution. Working knowledge of Salesforce or equivalent CRM. Experience with A/B testing and optimization strategies for email performance and engagement. Basic understanding of privacy and email regulations and industry best practices. Proven track record of managing multiple campaign requests and delivering under tight deadlines. WE ARE EXTRA EXCITED IF YOU HAVE ANY OF THE FOLLOWING Experience with HTML/CSS for email design and testing. Familiarity with Adobe Creative Cloud (e.g., Dreamweaver, Photoshop) and/or Figma. Experience performing QA/testing across various email clients and browsers. Experience with global asset localization and managing high-volume execution intake from diverse teams. Strong project management, analytical, and stakeholder communication skills. #LI-SC1 Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate’s skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time. Pay Range : $94,000.00-$117,500.00 The compensation noted above is based on an annualized hourly rate assuming normal full-time employment. Data Privacy Notice for Job Candidates: For information on personal data processing, please see our Privacy Policy. Equal Employment Opportunity Employer (EEOE) Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or View email address on click.appcast.io for assistance. In-Office Expectations Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing. Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location. Join our talent community and receive the latest Workday news, content, and be first in line for new job opportunities. At Cohesity, we move fast, think big and act with purpose. As cyberthreats rise, our mission is to protect, secure, and unlock insights from the world’s data. We operate as One Team—driven by bold innovation, speed, and a culture of belonging, accountability, and impact. Join us and help shape one of the most critical missions of our time. At Cohesity, we foster a culture of excellence and innovation, valuing collaboration across the globe. United as one team, we set high standards and pursue ambitious goals, always looking ahead. Explore our values Cohesity is a place where—regardless of background or identity—every voice matters, every identity is celebrated, and collaboration fuels our innovation. Together, we’re building a workplace where each voice contributes to our success, shaping a future where every employee feels seen, supported, connected, and proud. Learn More