Media Buying Specialist

Role Description

We are seeking a highly analytical and execution-oriented Media Buying Specialist with deep expertise in performance marketing, paid media optimization, and campaign analytics. This individual will serve as an internal subject matter expert, driving media insights, optimization opportunities, and strategic recommendations while partnering closely with external agencies.

Key Responsibilities

• Media Buying & Platform Expertise
  • Possess deep, hands-on media buying experience, ideally gained in an agency environment.
  • Demonstrate strong working knowledge of major advertising platforms and tools, including DV360, AI max, Google Ads, YouTube, TikTok, Reddit, and other leading paid media ecosystems.
  • Additional experience with regional platforms (e.g., Shopee, LINE, or similar) is a plus.
  • Able to independently manage campaign fundamentals, including:
    • Keyword strategy and maintenance
    • Bid management and optimization
    • Conversion tracking and funnel monitoring
    • Creative coordination and agency handoffs
• Performance Analysis & Optimization
  • Conduct in-depth analysis of campaign performance to identify drivers of success and areas for improvement.
  • Evaluate keyword effectiveness, bidding strategies, market-level opportunities, audience performance, and channel mix.
  • Navigate advertising platforms directly to uncover trends, generate actionable insights, and recommend optimization strategies.
  • Translate campaign findings into recommendations that influence go-to-market strategies, onboarding experiences, customer acquisition programs, and product roadmap decisions.
  • Fill analytical gaps left by agency partners by providing deeper performance insights and optimization recommendations.
• Data Analytics & Measurement
  • Strong analytical skills with the ability to connect acquisition performance to downstream user behavior and business outcomes.
  • Analyze user acquisition and conversion funnels across channels and touchpoints.
  • Identify high-performing audience segments, customer verticals, and growth opportunities.
  • Leverage data to understand customer journeys and develop recommendations that improve conversion efficiency and ROI.
• Cross-Functional Impact
  • Operate autonomously in a fast-paced environment with evolving priorities.
  • Support multiple products, markets, and lines of business rather than focusing on a single area.
  • Partner effectively with marketing, product, analytics, and agency stakeholders to drive business outcomes.

Qualifications

• Experience within a leading technology company or high-growth digital organization is preferred.
• Alternatively, candidates with strong agency-side media buying experience and a proven track record of optimization and analytical excellence will be considered.
• Experience working with high-scale, data-driven performance marketing programs.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Job Type & Location

This is a Contract position based out of Menlo Park, CA.

Pay and Benefits

The pay range for this position is $60.00 - $80.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

Workplace Type

This is a fully remote position.

Application Deadline

This position is anticipated to close on Jul 23, 2026.