Paid Media Specialist
$38k - $50kFull-time
HigherVisibility
Role Description
The Paid Media Specialist is responsible for the day-to-day execution, monitoring, and optimization of paid advertising campaigns for a high-volume portfolio of franchise and single-unit clients. This role focuses on implementing proven strategies, ensuring accurate campaign builds, and maintaining consistent performance across Google Ads and Meta Ads. The ideal candidate is highly organized, detail-oriented, and capable of managing multiple accounts efficiently within a fast-paced agency environment.
Primary Responsibilities
- Campaign Execution & Optimization (70%)
- Builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs.
- Executes routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing.
- Monitors daily performance and budget pacing across a high volume of assigned accounts to ensure targets are met.
- Troubleshoots basic underperforming campaigns and implements corrective actions based on data analysis.
- Adheres to compliance guidelines, ensuring all ad copy and creative materials are sourced directly from the client's official website.
- Reporting & Analysis (20%)
- Generates accurate and timely performance reports for assigned clients using internal tools.
- Analyzes campaign data to identify basic trends and provide actionable insights for performance improvement.
- Ensures conversion tracking and pixels are functioning correctly, escalating complex technical issues to senior team members or the Analytics team.
- Continuous Learning & Development (10%)
- Actively participates in 1:1 meetings, team training, and mentorship sessions to develop technical skills and strategic knowledge.
- Maintains up-to-date certifications for Google Ads and Meta Ads and stays informed on platform updates, industry trends, and new features.
Qualifications
- Experience: 1-3 years of hands-on paid media management experience, preferably in an agency environment.
- Technical Expertise: Solid foundational knowledge of Google Ads (Search, Display) and Meta Ads Manager; familiarity with Google Analytics 4 and basic conversion tracking principles; proficiency in Excel/Google Sheets for basic data manipulation and reporting.
- Core Competencies: Exceptional organizational skills; ability to thrive in a high-volume, fast-paced environment; strong attention to detail; eagerness to learn and accept feedback; clear and concise written and verbal communication skills.
Requirements
- Experience working with franchise or multi-location clients is preferred.
- Familiarity with Looker Studio or similar reporting tools is also a plus.
Benefits
- Flexible PTO
- Employee-First Culture
- Fully Remote
- Work From Home Stipend
- Medical, Vision, and Dental
- 401K Matching
- Life Insurance
- Incredible Company Comradery
- And So Much More!
Vacancy posted 20 hours ago
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