Growth Marketing Lead

The role

Nash sells across a wide, multi-industry TAM: retail, industrial, grocery, restaurants, transportation and logistics, healthcare, and field services. Your job is to build the demand engine that reaches all of it.

You’ll own the plays, demand, distribution, and lifecycle that turn a huge, varied market into pipeline, run vertical by vertical, outbound-led and account-based, plus the tooling that lets a small team punch above its weight. You’ll run it hands-on and build the motion, scaling it as Nash grows.

Plays and account strategy

• Build the target account lists and the plays that reach them: 1:1 for top accounts , 1:few by vertical or segment , 1:many at scale , in step with Sales and ADR leadership.
• Learn Nash’s verticals (retail, industrial, grocery, T&L, restaurants, healthcare, field services) so your targeting fits each one, and carry our messaging, positioning, and creative to market
• Run accounts through the motion in Nash GTM OS, the go-to-market engine we build and ship ourselves: shape the audience, prioritize, route live signals to the right play, and move accounts from cold to engaged.
• Get each target account to hear Nash across channels on a deliberate cadence, ABM and surround sound: outbound, social, and account-targeted paid ( Google Ads , LinkedIn , Meta , and experimental channels) working together, budget owned to pipeline.

Outbound and campaign execution

• Own outbound as the spine of the motion: audience, message, sequence, and the signals behind it.
• Run integrated campaigns off launches, events, and key moments, distribute them across channels, own the automation behind them (conversion, follow-up, nurture), and turn what works into a repeatable play.
• Drive organic social distribution, and boost the content that performs to your target audiences.
• Capture and route inbound demand: form fills, landing-page enrollment, and web-visitor and MQA handoff into the right plays.
• Run lifecycle: nurture, product announcements, expansion, and re-engagement that keep accounts moving.
• Build the surfaces and flows your plays run on: AI SDR and inbound flows, landing pages, calculators, and self-serve.
• Own reporting and attribution: what’s working, what’s driving pipeline, and the next move.

Sales and ADR partnership

• Build a tight, trust-based partnership with ADR leadership and AEs on pipeline and account priorities.
• Arm AEs and ADRs with campaign context and live account signals so their outreach lands.
• Build nurture and follow-up cadences that carries the campaign’s context.
• Keep the handoff from marketing to Sales clean, with a fast feedback loop on lead and campaign quality.

What you bring

• 6+ years in B2B growth marketing or demand generation, ideally in SaaS or enterprise technology.
• Proven ABM and outbound plays: you’ve built, run, scaled account-based programs and outbound motions from target list to booked pipeline.
• Fluent across the GTM stack, from enrichment, intent, and automation to paid ( Google Ads , LinkedIn ) and the CRM underneath ( Salesforce ).
• Experience working in Claude Code (or your LLM of choice) and git repos: you’re using AI to build, version, and ship your own tools in a code-backed environment
• A builder who works with platforms and their APIs: you’ve shipped workflows and automations across a GTM stack, and you want to go further.
• You’ve marketed complex B2B or enterprise products, and you get fluent in a new vertical fast.
• Alignment to Nash culture: high ownership, sharp design, curiosity, candor, and a bias to build and ship fast.

How you work

• A self-starter who operates autonomously and moves programs forward without hand-holding.
• Deep expertise in outbound, ABM, paid, and the systems underneath, and you can tell leadership what’s working and why.
• You build strong, proactive partnerships with ADR and Sales.
• Analytical, and comfortable moving between campaign data and strategy conversations with senior stakeholders.
• High energy and a get-it-done attitude, with a sense of humor and a taste for the whimsical now and then.