Marketing Manager

Responsibilities Oversee the overseas market growth framework, develop and execute overall market strategies and growth targets. Overseas Growth Strategy Management Conduct in-depth analysis of local OTA industry and consumer needs, drive localization of products, content, and marketing initiatives, and formulate effective channel growth strategies. Market Insight & Localization Strategy Lead global brand building, manage performance advertising, media communication, and end-to-end marketing campaign planning and execution. Direct SEO/SEM, social media traffic acquisition, and advertising campaigns (Google/Facebook/TikTok, etc.), continuously optimizing channel performance. Budget Management & ROI Optimization Manage marketing budgets, maintain strict cost control, and assume accountability for overseas market growth and return on investment. Data-Driven Approach & Risk Control Establish overseas business data dashboards to monitor key metrics; anticipate policy and market risks to ensure compliant operations. Team Building & Cross-Regional Collaboration Build and manage overseas operations teams, design performance evaluation systems, and efficiently coordinate domestic and international product and technical resources to facilitate cross-time zone collaboration. Qualifications 5+ years of experience in marketing and team management, with familiarity in European/North American markets Proven track record of leading projects with annual revenue exceeding $50 million Deep understanding of the OTA industry and Western markets Strong market insight, analytical skills, and entertainment marketing resources Skilled in leading cross-functional/regional teams to drive business collaboration and achieve results Fluent in English and Mandarin Location: 140 W Valley Blvd., Suite 220, San Gabriel, CA 91776 (Located above 99 Ranch Market) As a Full Time member of the Tours4fun Team we offer: Competitive Pay Paid Holiday, Vacation and Sick Time Medical, Dental and Vision Health Insurance and 401(k) Retirement Plan with Company Match Program Travel and Theme Park Discounts A fun, collaborative environment that is adventurous and open-minded. Encouraged to learn and grow personally and professionally to assume greater responsibilities and career advancement Tours4fun and its logo are trademarks of Easy-Go Inc. CST # 2096846-50 #J-18808-Ljbffr