Public Relations Account Executive, Lifestyle

Job Description

About the role

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Our lifestyle and wellness clients cover a lot of ground: home, food, fitness, sleep, travel, and the

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products people buy when they're trying to feel better. We're hiring an Account Executive to get

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those brands into the stories, roundups, and segments people actually act on.

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You'll pitch lifestyle, health, and consumer desks, place clients in gift guides and seasonal

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coverage, line up expert commentary, and support broadcast and event press. The media work is

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yours to run.

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Wellness carries a credibility bar that other categories don't. You'll learn to handle health claims

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and expert spokespeople carefully, which is a skill that follows you for the rest of your career.

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What you'll do

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Media relations and pitching

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• Pitch lifestyle, health, wellness, home, and shopping desks across digital, print, and

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broadcast

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• Land clients in gift guides, seasonal roundups, and product reviews, and start on them earlier

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than feels necessary

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• Pitch expert commentary and trend stories, and get spokespeople into service journalism

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• Build relationships with editors, writers, and segment producers across national and category

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media

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• Track cultural and seasonal moments and get clients into them on time

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Writing and materials

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• Draft releases, media alerts, pitches, bios, and briefing docs in each brand's voice

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• Research and draft award and speaking submissions

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• Write recaps and reports that show what the coverage actually did

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Team and integration

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• Support press events, activations, and product sends, including help on site

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• Work with our affiliate, influencer, and events teams so earned, commerce, and creator work

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connect

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• Keep trackers and coverage reports current without being chased

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What we're looking for:

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• 2 to 4 years in PR, ideally agency-side with lifestyle, wellness, health, food, or home brands

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• A record of getting clients into gift guides, roundups, and service coverage

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• Comfortable with expert spokespeople and broadcast, or eager to learn both quickly

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• Careful with health claims and able to spot a line that shouldn't go out

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• A strong writer who can make an everyday product feel worth writing about

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• Organized and calm across a lot of small moving pieces

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• Curious about wellness without being credulous about it

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• Bonus: broadcast booking, supplement or food brands, or event and activation press

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About HCM

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HCM is a strategic communications agency for ambitious consumer-tech companies. We're

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earned-first, high energy, and known for turning media relationships into real business outcomes

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across PR, affiliate, influencer, and events.

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We offer competitive compensation, comprehensive health benefits, and a team that moves fast

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and has a lot of fun doing it!