PR Account Manager, Lifestyle

Job Description

About Us:

\n

Since JBC launched in January 2014, we've been hyper-focused on one thing, and one thing only: results. By crafting meaningful narratives and devising dynamic, results-driven strategies, we've developed an innovative roadmap to media relations that ultimately drives growth and scale for our partners. JBC is proud to represent today's most uniquely competitive brands that are upending the evolving consumer market. We build meaningful relationships with our partners on the pillars of transparency and empathy, and with our unique data-driven approach, our efforts speak to consumers, investors and the industry as a whole to secure market share and a defining foothold within our portfolio brands’ respective categories.

\n

\n

JBC is headquartered in both New York City and Los Angeles, but our reach is global. Our team is widely respected with a talent retention rate that is amongst the highest in the industry — reflected in our longstanding commitment to a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, agency-wide mental health days. We view our work through the lens of diversity, equity, and inclusion — championing the next generation of entrepreneurs, no matter their identity or background.

\n

\n

Some of our human-first programming includes:

\n

\n
• Split in-office x work-from-home schedule
\n
• Flexible PTO and four-day summer workweeks
\n
• Commitment to DEI via workshops, speaker sessions, and engagement opportunities
\n

\n

\n

About the Job:

\n

Under our Lifestyle umbrella, the Account Manager will work on day-to-day public relations efforts for an exciting roster of consumer brands that shape the way we live - including fitness, family, pets, home, and tech. This candidate should have an expressed interest in the aforementioned topics, as well as in the culture that surrounds them. This candidate must have established media relationships with consumer publications and a passion for pitching - be that a new product launch, a timely TikTok trend, a celebrity sighting, etc. This candidate must also be extremely confident in admin and organization, as they will oversee 1-2 junior support staff responsible for keeping accounts on track for success.

\n

\n

Position Reports to: Director of Lifestyle & Vice President of Lifestyle

\n

\n

Core Responsibilities:

\n

Media Expertise *core emphasis

\n

\n
• Pitching and securing product placements, product feature stories, brand features, etc., on national and regional levels, across online, print, broadcast, and podcast media
\n
• Communicating daily with editors/media and continuing to build strong relationships with key editors in business, home, tech, lifestyle, and more
\n
• Regular media entertaining (coffees, lunches, etc.)
\n
• Initiating new, creative pitches and brand-building opportunities (ex. Media event ideation, creative mailer ideation, etc.)
\n
• Drafting of press releases, media alerts, client interview prep docs
\n

\n

\n

Client & Account Management

\n

\n
• Managing day-to-day account operations with a high level of organization including press hits, call agendas, interview updates, etc. (with support of junior staff)
\n
• Updating all client materials and other written materials daily
\n
• Spearhead client reporting for Director + VP approvals
\n
• Supporting strategic planning including bi-annual PR plans, pitch calendars, etc.
\n

\n

\n

Team Management & Development

\n

\n
• Mentoring 1-2 junior staff
\n
• Ensuring the junior team maintains client operations (including sending all press clippings as they publish or print, on-time agendas, etc.)
\n
• Suggesting new initiatives for team building and keeping a positive work environment
\n
• Participating in JBC committees (DEI, party-planning, intern committee, sustainability committee, AI committee, etc.)
\n

\n

\n

AI Utilization

\n

\n
• Expectation to leverage approved AI tools to streamline research and administrative workflows, improving the speed and consistency of daily tasks while strictly adhering to agency data-privacy protocols
\n
• Responsibility to ensure every AI-generated draft undergoes thorough human fact-checking
\n

\n

\n

About You:

\n

Ideal Profile

\n

\n
• Someone who truly wants to build a career in consumer PR, excited about the PR industry, actively reading/listening to podcasts about the lifestyle industry and marketing field
\n
• Naturally proactive
\n
• Outstanding attention to detail and meticulous organizational skills
\n
• Skilled writer and communicator
\n
• Ability to balance many priorities and act resourcefully, all while maintaining a positive attitude
\n
• Highly professional, a people person, skilled at building and nurturing relationships
\n

\n

\n

Qualifications

\n

\n
• Bachelor’s degree
\n
• 3+ years of relevant PR account work experience
\n
• Portfolio of earned media press placements in the lifestyle space (pets, fitness, gadgets, family brands, etc.)
\n
• A growing editorial network of relevant industry editors and writers
\n
• Proven experience in supportive team management
\n
• Vaccination against COVID-19 is a requirement if hired. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.
\n

\n

\n

Benefits:

\n

JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth but are also fulfilled as people, in and out of the office.

\n

\n

Our benefits include, but are not limited to:

\n

\n
• Flexible paid time off policy, including vacation + additional paid caregiver leave
\n
• 4-day workweeks in the Summer and early closures on Fridays, Fall through Spring
\n
• 12 weeks paid leave to bond with a newly born, adopted, or fostered child, with a 6-month waiting period for full-time employees
\n
• Inclusive holiday calendar and a paid break in December, running from Christmas Eve to New Year's Day
\n
• Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future
\n
• In-house committees that plan monthly programming as it relates to internships, team-building, community service, employee recognition, and more
\n
• Monthly stipend toward cell phone
\n
• Flexible working schedules and a hybrid in-office schedule with Fridays always remote
\n
• No waiting period for paid sick leave
\n
• Generous bereavement leave policy, including pregnancy loss
\n
• Agency-wide Mental Health Days
\n
• Additional Mental Health paid time away for parents each week
\n

\n

\n

Job Type:

\n

\n
• Full-Time
\n

\n

\n

Job Location:

\n

\n
• Hybrid: 3 days remote + 2 days in-office in New York, NY
\n
• Contact: View email address on ziprecruiter.com
\n

\n

\n

Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

\n

\n

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace so if you’re excited about this role but your experience doesn’t match perfectly with every qualification in the job description, we encourage you to email us anyways. You may just be the right candidate for this or other roles.

\n

\n

Jennifer Bett Communications, LLC (“JBC”) is committed to a diverse and inclusive workplace. JBC is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.