Manager, Marcomm (Keyboards)

Purpose of RoleLeads the communication of a product's customer value proposition to the market by effectively executing the defined go-to-market strategy. Marketing Communication is responsible for gaining the input and expertise to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign. Marketing Communication is also tasked with elevating the Yamaha brand's equity with customers by delivering effective and compelling messaging to market.Key Accountabilities IncludeEnsures Marcomm strategy maps to the overall Division's and that Category Marcomm team members' activities are in alignment with the Division's goalsDrives growth across key brand dimensions including sales, market share, profitability, customer acquisition, and brand equity through effective campaignsEnsures that Yamaha maintains a consistent brand image and product positioning in campaigns and communicationsEnsures that the Marcomm budget aligns with the Division priorities and highest impact activities, and stays within guidelinesDrives the Yamaha go-to-market strategies for assigned products to create demand and preference for Yamaha productsAttracts, engages, and develops team members within the departmentPrimary Responsibilities IncludeOversees multiple go-to-market strategies and lead the communication of product/category customer value proposition to the marketCrafts category and product communication strategies and marketing initiativesCrafts campaign plans and briefs for marketing initiatives, brief creative teams and provide feedbackCore Functional CompetenciesCustomer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisionsMarket Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer baseMarketing Communication Integration: Integrate marketing communication campaigns across modes and channelsMarketing Plan Development: Define, organize, and manage marketing activities and resources to bring about successful execution of marketing campaignsMarketing Strategy Development: Select a course of action to achieve marketing goalsProject Communication Management: Link people (including team members and stakeholders), ideas, and information throughout the project life cycle; include timely generation and collection of information along with its proper dissemination and archival processSales Alignment and Support: Align marketing work with, and support, sales effortsCore Behavioral CompetenciesYamaha Way (Will, Integrity, Initiative, Challenge, Commitment)Customer FocusInstills TrustDrives ResultsManages ConflictDevelops TalentEnsures AccountabilityQualificationsIdealAble to build cross-platform traditional, digital, and social marketing programsProficient in Microsoft Office with advanced PowerPoint and Excel skillsDemonstrates success in writing compelling creative briefs and leading a team of creative/media agency partnersBudget managementPreferredExperience developing marketing strategies and communications with top consumer brandsDemonstrates experience leading traditional and digital channel strategies, and production processes, including print/digital advertising, digital/social/content marketing, trade shows, PR, and sales support toolsExperience collaborating across multiple geographies and culturesExperience with creative development tools/software (Workfront, Wrike, Teamwork, Asana, etc.)Demonstrates success in a high-volume, matrixed organizationPeople ManagementHere’s What We’ll BringComprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributionsPerformance based bonus programRobust employee wellness programs including free music lessonsGenerous Wellness reimbursement programTobacco cessation reward programPrivate concerts from award winning artistsDiscounted hotel, travel, entertainment, and other attractionsEmployee product purchase programCasual dressVacation, sick-time and personal floating holidaysMonthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun eventsInclusive and passionate cultureWe foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of YamahaCompensationThe hiring range for this position is $121,000 - $133,300 annually + bonus and is dependent on location and experience. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.Job SummaryRequisition Number: MANAG003450Job Category: MarketingSchedule: Full-Time