Vice President and General Manager, Scouting America Outfitters

Job Description

Job Description

Job Purpose:
The VP & General Manager of Scouting America Outfitters serves as the day-to-day execution leader —owning operational performance, systems delivery, inventory discipline, and cross-functional coordination.

Job Summary:
This position is responsible for understanding how today’s customers and members engage across physical retail, ecommerce, CRM-driven engagement, and in-store activation—and who can integrate those elements into a single, coherent operating system.
This role requires more than traditional retail or supply-chain expertise and will bring a contemporary omnichannel skillset combined with strong operational discipline.

Essential Functions:

• Owns daily operations across retail (Scout Shops), ecommerce, wholesale, manufacturing, fulfillment, and customer service.
• Leads Outfitters operating rhythm under EOS (weekly L10s, scorecards, Rocks, 90-day cadence).
• Drives accountability, execution discipline, and decision velocity across the organization.
• Acts as the internal integrator—resolving cross-functional issues quickly and decisively.
• Executes SKU freeze, rationalization, and lifecycle governance.
• Leads liquidation of non-go-forward & discontinued (N & D) inventory.
• Improves GMROI, inventory turns, and capital efficiency.
• Partners with Finance to align reserves, forecasting, and inventory targets.
• Leads execution of POS replacement (vendor coordination, integration, rollout).
• Ensures CRM and analytics capabilities are live, adopted, and used in daily decision-making.
• Establishes a unified data model across member, transaction, inventory, and channel.
• Translates data into operational action—not just reporting.
• Integrates brick-and-mortar retail with ecommerce into a single connected experience.
• Ensures stores operate as engagement and activation hubs, not just transaction points.
• Leverages CRM insights to inform assortment, service, engagement, and operational priorities.
• Aligns digital touchpoints, physical stores, fulfillment, and service into one operating flow.
• Leads operational assessment and readiness for fulfillment model decisions (reduced DC, 3PL, or hybrid).
• Supports make/buy/hybrid decisions for manufacturing (patches, sewing, screen printing, custom work).
• Delivers board-ready scenarios with clear cost, service, and risk trade-offs.
• Executes approved models with discipline and service continuity.
• Protects service continuity throughout all transitions.
• Monitors and improves service KPIs (fill rate, on-time delivery, order cycle time, NPS).
• Partner closely with councils and Membership Engagement.
• Serves as escalation owner for operational service issues.
• Leads and develops the Outfitters leadership team.
• Clarifies roles, decision rights, and expectations across functions.
• Drives adoption of new systems and ways of working.
• Executes change management with clarity, empathy, and discipline.
• Performs other job-related duties as assigned. 

Job Competencies:
Knowledge of: Deep understanding of how e-commerce, brick-and-mortar retail, and CRM systems intersect to create a single "unified commerce" experience. Proficiency in the EOS framework, including L10 meetings, Rocks, Scorecards, and the "Integrator" function.  Advanced knowledge of SKU rationalization, GMROI (Gross Margin Return on Investment), working capital optimization, and inventory aging/liquidation strategies. Familiarity with POS (Point of Sale) replacement cycles, ERP integrations, and how a unified data model drives operational velocity. Knowledge of fulfillment modeling (3PL vs. In-house), "make vs. buy" manufacturing logic, and DC (Distribution Center) optimization.
Skill in: Turning raw analytics and CRM insights into immediate operational changes (e.g., adjusting assortments or service levels based on member behavior). Project management skills specifically geared toward rolling out new technology (POS/CRM) across a national footprint without service interruption. Leading a legacy organization through a digital and cultural transformation with a mix of empathy and firm accountability. Managing P&L levers, reducing "N & D" (Non-go-forward & discontinued) inventory, and improving capital efficiency.
Ability to: Translate high-level strategy into a 90-day cadence of actionable tasks. Make high-quality, decisive calls quickly, even when faced with imperfect or evolving information. Work effectively within a federated/mission-driven organization, balancing the needs of the National Service Center with local Scout Councils. Remain calm and "steady at the helm" during complex transitions and systems cutovers. Solve "unsolvable" operational bottlenecks through unconventional systems-thinking rather than aesthetic design. Maintain a relentless focus on the member/customer experience (NPS and fill rates) while simultaneously cutting costs.

Minimum Qualifications :
Education Level: Bachelor’s Degree in Business Administration, Operations Management, Supply Chain, or a related field.        

Experience: Minimum of 10+ years in a senior leadership role (COO, GM, or equivalent) within retail, consumer goods, or e-commerce. Proven experience leading a multi-year organizational turnaround or "modernization" project. Proven success leading both commercial and operational functions in a retail, ecommerce, or consumer products environment. Direct experience integrating physical stores as "engagement hubs" linked to a digital backend. Experience in a non-profit, federated, or membership-based organization is a significant plus.

Certification/License: None.

Preferences: An MBA or advanced degree is preferred but may be substituted by significant executive-level "battlefield" experience.

Conditions of Employment: Must pass a background check. Must be able to travel at least 50% of time.

Physical Requirements:

• Visual acuity to read information from computer screens, forms, and other printed materials and information.                                                                                                  
• Hearing acuity for verbal communication, conversations, face-to-face interactions, and/or responses via telephone and telephone systems.                               
• Speaking ability for general communication and ability to clearly enunciate in conversations with others.

This role requires travel within an assigned territory and will include indoor and outdoor work in varying conditions. Standing in work areas and walking between work areas may be required. Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or calculator and to operate standard office equipment; vision to read printed materials and a computer screen; hearing and speech to communicate in person and over the telephone. Positions in this classification occasionally bend, stoop, kneel, reach, push, and pull drawers open and closed to retrieve and file information. Employees must possess the ability to lift, carry, push, and pull materials and objects weighing up to 25 pounds.

Work Environment :
Employees work in an office environment, retail stores, and other commercial buildings with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances. Employees may interact with upset staff and/or public and private representatives in interpreting and enforcing departmental policies and procedures.     

Salary Range: $180,000 - $240,000

Scouting America is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.

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