Senior Manager, Strategic Partnership Marketing

Position Summary Good360 is looking for a Senior Manager, Strategic Partnership Marketing, to serve as the primary marketing account manager for strategic corporate partner relationships. This is a collaborative, relationship-driven role that sits at the intersection of strategic marketing and operational execution. This role will manage the full marketing lifecycle of key partnerships, spanning annual planning and content strategy to event execution and measurement, while acting as a trusted collaborator and connector across Good360’s internal teams. The ideal candidate is a utility player who is equally effective in communicating with senior leaders on partnership vision and executing the details to produce compelling content, activations, and assets that bring that vision to life. Key Responsibilities Serve as the primary marketing account manager for high-value strategic partners, building trusted relationships with partner stakeholders and serving as their key point of contact within Good360’s marketing organization. Lead the development and execution of annual co-marketing plans aligned with Good360’s mission, brand strategy, and organizational objectives, ensuring plans reflect both partner priorities and Good360’s impact narrative. Manage the partnership marketing budget, overseeing allocation, tracking expenditures, and ensuring spend aligns with partnership and organizational goals. Manage and evolve a partner engagement program that elevates Good360’s brand, while achieving annual partnership priorities and goals. Collaborate cross-functionally with internal teams and external partner teams to manage partner storytelling and impact from conception to distribution across multimedia platforms, in coordination with Good360’s content strategy guidelines and goals. Create production scripts, creative briefs, impact stories, reports, blogs, videos, webpages, internal documentation, and other content as needed. Own and manage partner content calendars, ensuring all content is created, reviewed, and distributed on time and consistent with brand standards. Identify partner media and PR opportunities and collaborate internally to support initiatives to build thought leadership, media engagement, and visibility. Coordinate with internal nonprofit team to develop and maintain communication protocols with partner nonprofit beneficiaries to create, share, and increase the visibility of impact through events, stories, and assets. Collaborate and partner with internal events team to execute co-branded events and partner activations, including nonprofit distribution events, community initiatives, employee engagement, and other shared programming that amplifies the visibility and impact of the partnership. Lead multimedia content capture and storytelling across all partner event engagements. Represent Good360’s brand and values with partners at meetings, events, and other engagements, including occasional travel. Track and report on KPIs for partnership marketing programs on a monthly, quarterly, and annual basis, delivering regular performance updates and insights to inform organizational decision-making and demonstrate partner value. Aggregate and analyze data from multiple sources to create partnership reporting and impact storytelling. Develop and help institutionalize best practices, assets, and templates for partnership marketing and co-branding, building a foundation that scales as Good360’s partner portfolio grows. Serve as an internal advocate for partnership marketing in cross-functional discussions, contributing ideas and insights that strengthen Good360’s corporate partnership model. Qualifications Bachelor’s degree in marketing or related field, or equivalent experience. Minimum of 5-7 years of relevant marketing experience, ideally in a marketing account management, partnership marketing, or client services role at an agency or corporate brand. Demonstrated ability to manage high-value client/partner accounts, with a track record of building trust, growing relationships, and navigating complex stakeholder dynamics. Demonstrated ability to create marketing materials and content including impact stories, co-branded materials, slide presentations, concept notes, and onsite event materials. Strong project management skills with exceptional attention to detail and the ability to manage multiple workstreams simultaneously while meeting deadlines. Ability to manage outside vendors, including photographers, videographers, and other creative professionals, to support the production of partnership marketing assets. Outstanding verbal, written, and interpersonal communication skills, with confidence presenting to both internal teams and external partners. A collaborative team player who is equally effective in leading strategic conversations and executing the details to deliver results. Experience planning and executing co-branded or partner events, including logistics, coordination, creative production, and on-site or virtual management. Preferred Qualifications Experience in corporate-nonprofit partnership marketing or CSR communications with the ability to communicate impact authentically. Experience using Asana or a comparable project management platform to manage workflows, timelines, and deliverables. Proficiency in Microsoft 365 (Word, Excel, PowerPoint, Teams, and SharePoint), Canva, and project management tools like Asana. Familiarity with AI tools, including Claude, ChatGPT, or comparable platforms, and a willingness to integrate them into day-to-day workflows to work more efficiently. Willingness and ability to travel as needed to attend partner-related events as well as community distribution events. Benefits Health, dental, and vision coverage programs (including competitive deductible and reimbursement policy) Short-term and long-term disability and life insurance coverage options 403B plan with matching Generous and flexible paid time off policy Volunteer time off policy Hybrid work environment Salary Range $65,000 – $75,000 annually Work Location Hybrid, based in our Old Town Alexandria, VA office (minimum of two days per week with Tuesday as an anchor day). #J-18808-Ljbffr Good360