Head of Channel Partnerships & Resellers

Job Description

Job Description

Description:

Rently is seeking a strategic, entrepreneurial, and results-driven Head of Channel Partnerships & Resellers to lead the growth of our indirect sales organization. This executive-level role owns the vision, strategy, and execution of Rently’s nationwide reseller and channel partner program. You will recruit, enable, and grow a network of value-added resellers, installation partners, and strategic technology partners while driving significant recurring SaaS revenue (ARR) and hardware sales across single-family rental (SFR), multifamily (MF), and build-to-rent (BTR) markets.

Core Responsibilities 

• Channel Strategy & Program Development: Lead the strategy, evolution, and execution of Rently’s Channel Partner Program; develop scalable partner tiers, certification requirements, incentive structures, and performance standards.
• Partner Recruitment & Pipeline Building: Identify, recruit, and onboard high-performing reseller and strategic partners across SFR, Multifamily, and BTR markets; build joint business plans and long-term growth strategies.
• Revenue Ownership & Financial Performance: Own channel revenue, profitability, gross margins, and overall program performance to achieve aggressive growth targets for ARR, hardware sales, and unit deployments.
• Partner Enablement & Training: Build world-class sales enablement resources, certification programs, technical training, and marketing collateral to ensure partners can successfully position and deploy Rently’s platform.
• Operational Leadership & Governance: Establish scalable operational processes for partner onboarding, deal registration, deployment, billing, and ongoing support.
• Executive Relationship Management: Serve as executive sponsor for strategic reseller relationships, conducting quarterly business reviews (QBRs) and driving long-term growth initiatives.
• Process Improvement & Tasks as Assigned: Continuously identify process gaps, build internal documentation/SOPs, and complete strategic tasks assigned by executive management to advance company goals.

Role Boundaries & Interfaces

• Internal Interfaces: Executive Leadership, Product, Operations, Customer Success, Finance, Sales, and Engineering teams.
• External Interfaces: Value-added resellers, installation partners, strategic technology partners, and nationwide channel distribution networks.
• Decision-Making Authority: Independently define joint partner growth strategies, build partner enablement materials, design operational workflows, and execute daily partner recruitment and program management.
• Escalation Points: Executive Leadership for partner pricing exceptions, major contract/commission approvals, strategic budget adjustments, and custom cross-functional initiatives.

Success Metrics / KPIs

• Annual Recurring Revenue (ARR) Growth: Achievement of quarterly and annual channel revenue targets.
• Hardware Sales & Unit Deployments: Hitting hardware sales volume and total unit deployment milestones via indirect channels.
• Partner Recruitment & Activation: Successful onboarding, certification, and first-deal activation of new high-performing resellers.
• Channel Expansion & Profitability: Overall gross margin, profitability, and expansion across target market segments (SFR, MF, BTR).
• Deal Registration & Pipeline Predictability: Building a predictable, healthy pipeline of registered channel opportunities.

Requirements:

• Education / Degree: Bachelor’s degree in Business, Marketing, Finance, or a related field (or equivalent practical experience).
• Years & Type of Experience: 5–10+ years of experience leading Channel Partnerships, Business Development, or Partner Sales programs.
• Industry & Functional Skills: Demonstrated success building and scaling reseller/channel programs that combine hardware and SaaS solutions; strong understanding of recurring revenue models and channel economics.
• Technical Proficiency: Hands-on CRM experience (preferably Salesforce); foundational knowledge of property technology (PropTech), smart home technology, access control, or IoT platforms.
• Soft Skills & Leadership: Exceptional communication, executive presentation, negotiation, and cross-functional leadership skills.

Preferred Skills & Experience 

• Domain Expertise: Deep experience within multifamily housing, residential property management technology, or smart home/IoT access control platforms.
• Track Record: Proven history of launching or scaling national reseller networks from the ground up.
• Financial Modeling: Hands-on experience developing pricing strategies, partner incentives, and revenue-sharing/commission structures.

What Success Looks Like

Success in this role means establishing Rently’s channel partner and reseller network as one of the company's highest-performing, most predictable growth engines. You will transform Rently’s indirect sales strategy from the ground up, building strong, lasting executive relationships with top national resellers and installation partners. By equipping partners with best-in-class enablement tools and clear operational guidelines, you will drive accelerated unit deployments, expand market footprint across SFR and Multifamily, and significantly boost SaaS ARR and hardware revenue.

 

For applicants located in California, the salary range for this full-time role is expected to be $120,000 per year. This range is a reflection of base salary only, not of a total compensation package. Please note Rently reserves the right to pay more or less than the posted range, depending on the candidate's experience and qualifications, and that the expected salary range may be different for candidates located outside of California.

Full-Time Employee Benefits:

75% monthly medical, dental, vision, disability, and life insurance premium coverage via Anthem Blue Cross with 2 HMO options (where available) and 2 PPO options. FSA, STD, LTD, and other voluntary plans available. Coverage extends to employee, spouse, registered domestic partner, and dependent children.

401k with 3% Rently match

Paid time off

Sick time off

Partial gym membership reimbursement

Partial pet insurance reimbursement

Career growth opportunities

Professional development opportunities

Work related travel opportunities (dependent on role)

Company gatherings & team events

And more!

Rently is an ISO 27001 and PIMS 27701 Certified Organization

By applying to this role, you confirm you are legally authorized to work in the United States. Rently US does not provide sponsorship.

  Salary Range: Base Salary: $120,000 annually ($220,000 OTE + Uncapped Performance Incentives)