(Sr.) Creative Strategist

Role Description

We are hiring a Creative Strategist to lead the development of performance-driven creative strategy across paid social channels. This role is responsible for translating business goals and performance insights (communicated by the Director of Content & Creator Performance) into scalable creative frameworks that drive customer acquisition.

Working alongside our Director of Content & Creator Performance, you will own the strategic direction of creative across Meta and TikTok, guiding concept development, creative briefing, scriptwriting, and iterative testing across statics, GIFs, and short-form video. This role sits at the intersection of strategy, performance marketing, and creative execution, with a strong emphasis on UGC-driven content.

A huge plus is experience as a UGC creator and a willingness to be on camera as the proof-of-concept creator for new ideas before scaling them through external creators when needed.

What You Will Do

• Creative Strategy Ownership
  • Evolve creative strategy frameworks for paid social acquisition, based on performance feedback.
  • Translate performance data (creative-related KPIs), audience insights, and brand positioning into actionable creative briefs.
  • Identify opportunities for scaling winning concepts and unlocking new creative angles.
  • Experience hiring creators, sourcing for Whitelisting, and reoptimizing pre-existing assets into conversion-driven ads.
• Creative Direction & Briefing
  • Lead development of clear, high-quality creative briefs for internal teams and external creators.
  • Craft easy to understand post-production briefs for an external video editing partner.
  • Set direction and execute:
    • Hooks and messaging that holds the viewers' attention.
    • Visual storytelling (b-roll shotlists, content sourcing, third-party stock footage sites, etc).
    • Creatives for TikTok that can then be multi-purposed to other paid channels (Meta, YouTube Shorts, Pinterest, SnapChat, etc).
  • Ensure all creative aligns with both performance goals and brand voice.
• UGC-Driven Concept Development
  • Own ideation and execution of UGC-style ad concepts optimized for conversion.
  • Source creators that fit the specific angle and demographic that the brief is for.
  • Develop content that balances native platform feel and performance-driven messaging.
  • Guide editors toward high-performing outputs.
  • Experience giving notes through rounds of edits with external video editing partners.
• Creative Diversity and Iteration
  • Lead strategy and execution for scaling winning creatives, avoiding creative fatigue.
  • Establish frameworks for concept variation, testing velocity, and creative refresh cycles.
• Performance Integration
  • Partner closely with existing acquisition and creative teams to analyze creative performance.
  • Use data to continuously refine strategy and improve ROI.
  • Adapt winning concepts across various formats (statics, GIFs, video).
  • Ensure each variation feels distinct to the platform and algorithm.
• Creative Systems & Operations
  • Work with the Director of Content and Creator Performance to improve and scale creative workflows.
  • Ensure clarity, consistency, and efficiency across tools (Hive / Wrike and Iconik).
  • Support a high-volume, test and learn creative environment.

Qualifications

• Experience in DTC, paid social creative strategy, and/or UGC strategy.
• Proven track record of developing high-performing paid social creative (case studies).
• Deep understanding of UGC-style content and platform-native trends (TikTok, Meta).
• Experience owning creative strategy, not just execution.
• Strong ability to connect performance data to creative decisions.
• Excellent communication and organizational skills.
• Comfort operating in a fast-paced, iterative environment.

What Makes You a Fit

• You think strategically first, then execute.
• You understand that creative diversity drives scale.
• You can turn insights into repeatable creative systems.
• You balance data, creativity, and speed.
• You can lead direction while collaborating cross-functionally.

Reporting Structure

You will report directly to our Director of Content and Creator Performance and work closely to bring high-level strategy to life through execution.

What We Offer

• Salary: $75,000 - $140,000
• Excellent Medical, Dental, Vision and Life insurance
• Fully remote, full-time position
• Monthly WFH stipend
• Generous Paid Time Off program
• Discounted Products
• An amazing team to work alongside!!