Senior Growth Marketing Manager - Business & Government

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Growth Marketing Manager – Business & Government based in the United States. The Senior Growth Marketing Manager will drive new customer acquisition and revenue growth across the Business & Government market by building and executing integrated, multi-channel marketing campaigns. This role connects go-to-market strategy with measurable pipeline generation, combining account-based marketing, digital demand generation, and field event activation. You will own campaign planning and execution from initial brief through launch, optimization, and performance reporting, with direct accountability for pipeline contribution and conversion outcomes. Working closely with Sales, Product Marketing, Marketing Operations, and Customer Growth teams, you will align messaging, audience targeting, and campaign performance with business objectives. You will also lead data-driven event strategies and explore AI-powered workflows to improve personalization, efficiency, and campaign effectiveness. This is an opportunity for a strategic yet hands-on marketer who thrives in a fast-paced, collaborative environment and embraces emerging technologies to accelerate growth. Accountabilities - Campaign Strategy and Execution: Own the integrated campaign calendar for new customer acquisition across the Business & Government segment, defining measurable pipeline targets for every program. Translate go-to-market positioning and competitive differentiation into compelling, audience-specific campaigns and assets. - Multi-Channel Demand Generation: Plan and execute campaigns across paid media, email, content syndication, webinars, and field events. Coordinate with channel teams to maximize performance and ensure programs complement one another.

- Account-Based Marketing: Design, launch, and optimize account-based marketing programs targeting priority organizations, using account-level insights and buying signals to improve engagement and conversion. - AI-Driven Marketing Innovation: Build and implement AI-powered workflows and automations for campaign analysis, audience personalization, and performance optimization. Support visibility in AI-generated research environments by coordinating generative engine optimization initiatives and adapting strategies to evolving buyer behavior. - Field and Event Marketing: Coordinate regional activations, roadshows, executive dinners, partner-hosted events, and conference participation in collaboration with the Events team. Contribute to flagship customer events by integrating field activities with broader campaign strategies and pipeline objectives. - Pipeline Generation and Attribution: Own a direct pipeline contribution target, monitor results weekly, and adjust campaigns when performance falls short. Partner with Marketing Intelligence to establish campaign-level targets, analyze intent data, track sourced and influenced pipeline, and maintain multi-touch attribution models. - Content and Asset Development: Collaborate with Content, Brand, Creative, and Product Marketing teams to develop landing pages, nurture emails, digital advertisements, one-pagers, sales enablement materials, event briefs, and post-event follow-up sequences. - Marketing Operations and Lead Management: Work with Marketing Operations to support audience segmentation, lead routing, campaign tracking, and reporting through HubSpot or Marketo and Salesforce. - Customer Growth Coordination: Identify customer engagement trends, advocacy opportunities, and expansion signals, sharing relevant insights with Customer Growth and Advocacy teams to inform post-sale initiatives. - Performance Reporting and Optimization: Track key performance indicators, including pipeline contribution, MQL-to-SQL conversion, closed-won rates, cost per opportunity, and event ROI.