Fractional Performance Marketing Manager
Passionbits
About the Opportunity
We’re a fast-scaling startup working with D2C, and online brands across India and APAC. Community of 3000+ creators & studios, powering on-demand video content for enterprise marketers.
Role & Responsibilities
- Own end-to-end performance marketing for 3–5 client portfolios—setting KPIs, allocating budgets, and optimizing CAC/LTV ratios monthly.
- Design and execute multi-channel campaigns across Meta, TikTok
- Partner with creative teams to A/B test ad variations, landing pages, and CTAs—using heatmaps and session recordings to drive conversion lift.
- Lead weekly performance reviews with clients—translating data into actionable insights, forecasting growth, and adjusting strategies in real time.
- Develop playbooks and standard operating procedures to systematize campaign setup, optimization, and reporting across the team.
Vacancy posted 27 days ago
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