Social Media & Digital Strategist

Full-Time • San Diego, CA (In-Person Preferred) • BJJ & Combat Sports Industry

Base Salary Range - $68,000-$80,000/year (DOE)

Kingz Kimonos (kingz.com) is a leading Brazilian Jiu-Jitsu apparel and gear brand. Since 2011, we have been committed to creating high-quality, performance-driven products for BJJ practitioners worldwide. Our gear is trusted by athletes at every level - from beginners to world champions

THE ROLE

Our leadership team sets the overall brand vision and approves creative direction. We need a strategist who can translate that vision into a sharp, executable digital plan - and then carry it out. You will develop content strategies, propose campaigns, manage our social platforms and newsletters, and bring data-driven recommendations back to leadership. This is not a pure execution role. You are expected to think, plan, present, and deliver.

KEY RESPONSIBILITIES

Strategy & Planning

• Develop monthly and quarterly social media and email strategies and present them to leadership for approval.
• Research platform trends, competitor activity, and audience behavior to inform recommendations.
• Define content themes, campaign calendars, and KPIs in alignment with brand goals.
• Identify growth opportunities across platforms and propose initiatives proactively.

Social Media Execution

• Create, schedule, and publish content across Instagram, TikTok, Facebook, YouTube, and X.
• Write copy that reflects the Kingz voice with consistency and authenticity.
• Manage community engagement - respond to comments, DMs, and interactions with care.
• Analyze performance data and deliver clear monthly reports to the team with actionable insights.

Newsletter & Email

• Write, design, and deploy email campaigns for product launches, events, and athlete stories.
• Build and manage segmented lists to improve targeting and relevance.
• Test subject lines, send times, and content formats to continuously improve results.
• Own list health, unsubscribe rates, and deliverability.

Brand & Communications

• Ensure the Kingz voice is applied consistently across all digital touchpoints.
• Support product launches, event campaigns, and athlete partnerships with coordinated messaging.
• Collaborate with the team on campaign briefs and timelines.

REQUIRED SKILLS & QUALIFICATIONS

• 3-5 years of social media and digital marketing experience - a portfolio showing strategy and results is required.
• Demonstrated ability to develop strategies, not just execute tasks - show us campaigns you have planned from concept to results.
• Experience in sports, combat sports, or fitness is strongly preferred. A passion for BJJ or martial arts is a major plus.
• Strong copywriting and brand voice skills - you write content that resonates and converts.
• Fluent in analytics - you know how to read platform data, identify what matters, and adjust accordingly.
• Proficient with email and social tools (Klaviyo, Meta Business Suite, etc.).
• Self-directed and communicative - you bring ideas forward, flag issues early, and manage your workload without hand-holding.
• San Diego-based and in-person is strongly preferred. Remote candidates with exceptional skills and a strong fit for the Kingz brand will be considered.

WHAT THIS ROLE OFFERS

• Strategic influence. You will bring recommendations to leadership and see your ideas shape the brand's digital presence.
• A brand worth building. Kingz is respected globally in the BJJ community. The work you do here reaches real athletes and real fans.
• A collaborative team. You will work closely with leadership and a team that cares about the brand, the sport, and getting things right.
• Gear and product allowance - you will represent what you wear.
• Access to events, tournaments, and athlete activations - you will be close to the community you are building for.

BENEFITS

• Paid vacation: 1 week in the first year, 2 weeks thereafter
• Paid holidays
• Group health insurance
• 401(k) plan
• Employee discounts on Kingz products
• Opportunities for advancement in a positive work environment

HOW TO APPLY

Submit the following with your application:

• A portfolio with strategy samples and results - we want to see what you planned, what you executed, and what happened.
• Bonus: If you train BJJ or have a background in martial arts, tell us about it.

Applications without a portfolio will not be considered.