Sr. Manager, Demand Generation

JobSummary TheSenior Manager,Marketing Demand Generationis responsible for aggressively growing AFL’sglobalpresence ininbound/outbound business-to-businessdigital, social and eventmarketing spaceswhile building an industry-leading team of professionals to execute strategic plans. This leaderwillmanagea team that drivesdigital marketing and lead generationimplementationstrategiesin addition to our tradeshow, conferences,events,and social media marketingexecutionactivities.Role includesmotivatingteams,evaluatingcampaignperformancedata,and reporting regularlyon programsuccessesthat generateindustry awareness, driveleads to AFL, and ultimatelyimpact AFL’s revenue growth. CoreResponsibilities Manageand professionally developa team of3-5events, socialmedia,and digital marketing professionals on the corporate / shared services team Support the strategic planning & content development efforts of the commercial Solution Marketing team for Energy, Broadband and Data Center markets & products Run testing and optimization (A/B tests, audience segmentation, messaging/offer iteration) to improve conversion rates throughout the funnel. Analyze, monitor, and continually improve AFL’s digital/social/eventmarketing programs Negotiate contractsfor digital tools,technology,and all industry media outlets Develop unique ways tocreate digital dashboards for collective information Use AI tools to accelerate content creation, campaign production, and content repurposing workflows Marketing Automation & Lead Management Digital and socialcampaignimplementationmay includeemail marketing, online promotions, third party advertising, media planning/buying/ placement, Search Engine Marketing (SEM), Pay-Per-Click (PPC), Search Engine Optimization (SEO), and inbound and account-based marketing (ABM) Event implementation may include regional/national tradeshows and conferences, hospitality events, annual salesmeetings,and/or strategic customer visits to AFL HQ Collaboration & Analytical Thinking Strong analytical capabilities and obsessive focus on testingfor outcomes & results Drive cross functional alignmentacross the organization Align with Creative, Corporate Communications, Interactive & Operations marketing teams Fosterindustry relationships with key publishing contactsin select markets Personal Qualities Ability to balance strategic and tactical responsibilities Sharp fiscal responsibilityand expense budget management Exercisesindependent judgment and initiative with minimal supervision Ability to work effectively under pressure and in time-sensitive situations Stellar written and oral communication skillscombined with active listening Passionate, independent,creative, innovative, and self-motivated Qualifications Bachelor’s degree in marketing, Business, Communications,Journalism,or related field 8-10years of experience creating digital, eventand social mediacampaign plans & content 5+ years of high performing marketing team personnel management Computer/Technical skills: Strong knowledge of interactive technologiespreferred(HTML, CSS, JavaScript) Previous experience with web-andcloud-baseddemand generationapplications (Sitecore, Marketo, Salesforce,Wrike, Workfront, Cventor similar technologies) Demonstrated competence with MS Office Ability to quickly master new software as required to meet business objectives. Working Conditions Standardcorporateoffice environment. Ability to travelwhennecessary forassigned training and/or projects. Hybrid model applies as approved by manager #J-18808-Ljbffr