Marketing Specialist

Marketing Specialist

The Marketing Specialist will help develop, execute, and monitor marketing programs across a variety of channels. Their work includes researching the market, analyzing trends to help define the organization's marketing strategy, and providing advice as to how to best reach the target market. The Marketing Specialist will be responsible for sending out Planet 13 related marketing messages to its audience. Essential duties and responsibilities include the following:

• Helps develop the creation and production of sales, marketing, and packaging materials.
• Responsible for sending out Planet 13 related messages to include daily text and email blasts.
• Promote brand awareness through marketing campaigns for our different brands.
• Ability to collaborate and work alongside Planet 13's graphic designer to execute marketing campaigns.
• Oversees advertising schedules and placement.
• Execute goals in our marketing channels to better reach customers.
• Publish media articles on our website for investors.
• Manage vendor initiatives by coordinating project deliverables, maintaining vendor relationships.
• Help bring in influencers/celebrities for media opportunities to help promote our brands and store.
• Oversee all affiliate programs that help with sales for Planet 13.
• Undertake individual tasks of a marketing plan as assigned.
• Produce and manage photo and video content for social media platforms, website updates and events.
• Manage and maintain social media platforms, creating engaging content, monitoring performance metrics.
• Plan and execute partnerships from sponsorship opportunities.
• Ability and willingness to travel when needed to additional Planet 13 locations and marketing events.
• Helps prepare for involvement in community organizations and events.
• Comply with all HR policies including confidentiality and non-disclosure.
• Assist with the implementation of company policies, standard operating procedures, and performance standards.
• Maintain a clean and organized work environment.
• Daily compliance with company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.

This job has no supervisory responsibilities. Competencies To perform the job successfully, an individual should demonstrate the following competencies: Continuous Learning - Seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills. Job Knowledge - Competent in required job skills and knowledge; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively. Use of Technology - Demonstrates required skills; adapts to new technologies. Communications - Expresses ideas and thoughts verbally; exhibits good listening and comprehension; selects and uses appropriate communication methods. Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts. Ethics - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values. Adaptability - Adapts to changes in the work environment; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events. Attendance/Punctuality - Is consistently at work and on time; arrives at meetings and appointments on time. Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long/additional hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan. Initiative - Volunteers readily; undertakes self-development activities; asks for and offers help when needed. Innovation - Meets challenges with resourcefulness. Judgment - Exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process. Planning/Organizing - Uses time efficiently. Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality. Quantity - Meets productivity standards; completes work in timely manner; strives to increase productivity. Safety and Security - Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.

Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience High school diploma or general education degree (GED); or one to three months related experience and/or training; or equivalent combination of education and experience. Marketing or Advertising related experience and/or training is preferred. Language Skills Ability to read and interpret documents such as safety rules and regulations, operating and maintenance instructions, and procedure manuals. Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs. Reasoning Ability Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Computer Skills To perform this job successfully, an individual should be proficient in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and industry-specific software. Proficiency in Adobe Illustrator, Adobe Photoshop and Microsoft Office is preferred. Experience in WordPress and Web Design/Development is preferred. Certificates, Licenses, Registrations Must be 21 years of age or older. NV State Agent Card Required. OSHA 10 Required (company paid) to be completed within 6 months of hiring. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to stand, walk, sit, reach with hands and arms and stoop, kneel, crouch, or crawl. The employee is occasionally required to climb or balance and taste or smell. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to heat. The noise level in the work environment is usually moderate. I am aware that this job position may involve exposure to cannabis, cannabis odors, and cannabis smoke, which is a Schedule I controlled substance under federal law. Disclaimer: Responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the company. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, gender identity, disability status, or protected veteran status. The Company will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws.