Senior Digital Manager

Senior Digital Manager

KLG PR is seeking a strategic and hands-on Senior Digital Manager to lead and grow the agency's digital and influencer capabilities across a portfolio of hospitality, spirits, culinary, travel, and lifestyle brands. This person will own digital strategy, campaign development, execution, budgets, performance, and client-facing recommendations across multiple accounts.

Find out more about this role by reading the information below, then apply to be considered.

The ideal candidate has a strong understanding of the full digital ecosystem, with proven experience in paid social, influencer marketing, creator seeding, and content strategy and development. They should be equally comfortable presenting strategy to a client, managing a paid media budget, negotiating with a creator, writing social copy, and jumping into Canva or CapCut to bring an idea to life.

This role requires a proactive self-starter who can independently manage multiple accounts, collaborate closely with PR and account teams, and mentor junior team members.

Digital Strategy & Leadership

• Lead integrated digital, social, paid media, and influencer strategies across a portfolio of clients.
• Serve as a senior digital point of contact for clients, presenting strategy, performance, and recommendations.
• Translate brand and PR objectives into digital campaigns that drive awareness, engagement, community growth, and business results.
• Stay ahead of platform updates, social trends, creator culture, and emerging opportunities.
• Identify new digital opportunities and contribute to new business proposals, pitches, and campaign ideation.
• Help establish digital best practices and mentor junior team members.

Paid Social & Digital Advertising

• Own strategy, planning, execution, and optimization of paid social campaigns, particularly across Meta.
• Develop and manage paid media budgets based on campaign objectives and KPIs.
• Build audiences, launch campaigns, monitor performance, and optimize spend, creative, and targeting.
• Oversee paid amplification of organic and influencer content, including boosting and whitelisting where applicable.
• Analyze performance and provide clear recommendations for ongoing optimization and budget allocation.

Influencer Marketing

• Lead end-to-end influencer strategy across organic gifting, product seeding, paid partnerships, ambassadorships, and events.
• Source, vet, negotiate with, and manage creators across micro, mid-tier, macro, and celebrity tiers.
• Maintain strong relationships with creators, talent managers, agents, and industry contacts.
• Own outreach, negotiations, contracts, usage rights, FTC requirements, timelines, and campaign documentation.
• Develop and manage influencer budgets, including talent fees, usage, paid amplification, and agency costs.
• Develop and oversee influencer mailer and product seeding programs, including creator targeting, outreach, logistics, and tracking.
• Track creator performance and identify opportunities to grow successful organic relationships into paid or long-term partnerships.

Social Media & Content

• Lead social strategy and execution across Instagram, TikTok, LinkedIn, and emerging platforms.
• Develop content pillars, editorial calendars, platform-specific strategies, and brand voice.
• Write engaging, brand-appropriate social copy across platforms.
• Concept and oversee static, carousel, Reel, TikTok, Stories, and reactive content.
• Create and edit light social assets using Canva and CapCut, including graphics and short-form video.
• Develop content capture plans for campaigns, influencer partnerships, and events.
• Oversee publishing and community management to ensure consistent brand voice and engagement.
• Campaign & Account Management
• Own digital campaigns from strategy and budgeting through execution, optimization, and reporting.
• Manage multiple client accounts, timelines, budgets, deliverables, and priorities.
• Develop campaign briefs, creative briefs, influencer briefs, content plans, and strategic materials.
• Collaborate with PR, account, creative, and client teams to integrate digital initiatives with broader communications strategies.
• Support events and experiential activations through influencer strategy, social coverage, content capture, and post-event amplification.

Analytics & Reporting

• Establish KPIs and measurement frameworks based on client objectives.
• Track performance across organic social, paid media, and influencer campaigns.
• Analyze metrics including reach, engagement, audience growth, video views, clicks, conversions, CPC, CPM, and sales where applicable.
• Develop client-facing reports and presentations with clear insights and recommendations.
• Use performance data to optimize future campaigns, budgets, creators, audiences, and content.

Qualifications

• 5+ years of experience in digital marketing, social media, influencer marketing, or paid media, preferably in an agency environment.
• Proven experience owning digital strategy, client accounts, campaigns, and budgets, including successful Meta advertising campaigns.
• Strong experience managing organic and paid influencer programs, including creator sourcing, negotiation, contracting, gifting, product seeding, and mailers.
• Strong social media strategy and copywriting skills with a deep understanding of Instagram, TikTok, Meta Ads Manager, and emerging platforms.
• Proficiency in Canva and CapCut; experience with social media, influencer, analytics, and reporting tools; Sprout Social and Photoshop are a plus.
• Strong client management, communication, presentation, negotiation, project management, and organizational skills.
• Strategic, creative, and analytical with a strong understanding of social culture, digital trends, and performance metrics; comfortable working independently in a fast-paced agency environment. xhyhwjd
• Experience mentoring or managing junior team members and working across wine & spirits, hospitality, culinary, travel, beauty, or lifestyle brands preferred.

Salary: Up to $100,000 based on experience

Benefits: Competitive benefits package

Schedule: Hybrid, SoHo NYC