Web Analytics & Personalization Developer

Job Overview Global Information Technology’s Global Application and America’s Marketing group invite applicants for a web analytics & personalization developer. This role is integral to supporting our first‑party data strategy within the marketing department through generation, storage, reporting, and analysis of web traffic and user experiences to derive actionable insights. The position is based in Piscataway, NJ. Work visa sponsorship is not available. What you'll do Analytics Implementation & Governance: Lead the end-to-end tagging process using Google Tag Manager, ensuring strict adherence to data layer standards and implementation best practices. Quality Assurance & Compliance: Conduct regular tagging audits and data integrity checks to ensure accurate tracking and full alignment with user consent and privacy regulations. Reporting & KPI Management: Design and maintain automated dashboards to track core website KPIs, providing critical performance data to Marketing, Creative, and Planning teams. Testing & Personalization: Implement and support A/B testing and custom user experiences using Adobe Target, while reporting on the effectiveness of site optimizations. Strategic Stakeholder Liaison: Collaborate with web optimization and development teams to translate business requirements into technical tracking strategies and actionable insights. Required Qualifications Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent relevant experience. Expert knowledge of Google Analytics and Google Tag Manager. 3+ years of web analytics experience with digital marketing and application (customer‑facing portals) environment required. 3+ years of experience with web analytics process design, implementation and documentation management experience. Preferred Qualifications 1‑2 years of hands‑on experience with Adobe Target, Adobe Experience Manager (AEM), and data manipulation using SAS/SQL. Proven track record of implementing and managing complex tagging strategies across large, enterprise‑level web properties. Demonstrated ability to discover and analyze complex data sets and translate those findings into clear, actionable business insights. Compensation and Benefits Salary Range: $94,000.00 - $137,000.00 USD. Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for Executive‑level roles. Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays. Paid sick leave is adjusted based on role and location in accordance with local laws. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable Accommodation Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form if you require accommodation. #J-18808-Ljbffr