Go-To-Market Manager

Job ID: 54082Company: STERIS CorporationLocation: Mentor, Ohio, United StatesJob Type: Full-TimeFLSA Status: ExemptCategory: Marketing/CommunicationsIndustry: ""Posted Date: 2026-08-17Position SummaryThe Downstream Marketing Manager is responsible for commercializing and maximizing the performance of assigned portfolio(s) and/or product(s) that are defined and approved of the market. This role translates upstream product strategy into clear positioning, messaging, and executable go to market plans that drive adoption, revenue growth, and market share.This role is both Market and Customer-centric, maintaining a strong understanding of current and emerging market trends, Customer needs, and competitive dynamics. In this role, you will partner cross functionally with Sales, Product Management and Marketing Communications, to ensure effective commercialization, positioning, and execution.This position is based in Mentor, Ohio with the opportunity for a hybrid work schedule. You will work onsite 3 days per week.Domestic travel required, 30%. International travel required, 10-15%.What You'll do as Marketing ManagerCommercial & Portfolio/Product Execution (Primary Accountability)Lead downstream brand strategy and execution for assigned product(s) across the commercialization lifecycleTranslate upstream product intent into compelling value propositions, positioning, and core messaging by Customer segmentResponsible to ensure consistent brand expression across all commercial channels and field-facing assets/materialsGo to Market LeadershipDevelop and execute integrated go to market plans for new product launches, line extensions, and portfolio initiativesLead commercial readiness activities including messaging frameworks, training, sales tools, launch plans, and deployment timingManage post launch execution, optimization, and performance trackingVoice of Customer (Commercial Focus)Interprets Voice of Customer insights to refine messaging, positioning, and selling strategiesPartner with Sales and Marketing Communications to validate resonance of messaging and value propositionsProvide key market insights back to upstream Product Management teams to inform future product requirementsSales Enablement & Commercial SupportServe as the primary marketing partner to Sales for assigned portfolio(s)Collaborate with Sales Enablement to drive commercial success through clear messaging, value-based selling tools, and training programsDevelops content input for sales enablement materials including:Support priority Customer engagements, tradeshows, sales meetings, and commercial initiatives (CSC) as neededCompetitive & Performance ManagementMonitor competitive landscape, claims, pricing strategies, and selling approachesAnalyze campaign effectiveness, adoption trends, and revenue performanceAdjust commercial tactics to maximize near and mid term business resultsCross Functional Collaboration (Execution-Oriented)Partner with upstream Product Management to ensure timely and effective commercialization of pipeline productsAlign with upstream Product Management on forecasting assumptionsEnsure downstream readiness for launchesThe Experience, Skills and Abilities NeededRequired Bachelor's degree in Marketing, Business, Communications or a related field 5 years of related brand and/or communications experience Ability to travel domestically and internationallyPreferredMasters / MBA degreeHealthcare Industry/sector experienceMedical device product marketing experience preferredExperience working in a highly regulated industry preferred International business and marketing experience preferred SkillsExcellent analytical and critical thinking skillsStrong written and oral communication skillsExcellent interpersonal skills involving individuals at different levels in an organizationAbility to effectively manage multiple, conflicting deadlines while delivering quality work on timeProven experience in downstream or commercial marketing (medical device or healthcare industry preferred) Demonstrated ability to lead launches, campaigns, and portfolio execution in partnership with SalesData-driven decision maker with strong analytical and communication skillsComfortable operating in a fast-paced, cross-functional environmentWhat STERIS offersWe value our employees and are committed to providing a comprehensive benefits package that supports your health, well-being and financial future.Here is a brief overview of what we offer:Market Competitive PayExtensive Paid Time Off and (9) added HolidaysExcellent Healthcare, Dental and Vision BenefitsLong/Short Term Disability Coverage401(k) with a company matchMaternity and Paternity LeaveAdditional add-on benefits/discounts for programs such as Pet InsuranceTuition Reimbursement and continued education programsExcellent opportunities for advancement in a stable long-term career#LI-SA2#LI-Hybrid Pay range for this opportunity is $107,525.00 - $139,150.00. This position is eligible for bonus participation.Minimum pay rates offered will comply with county/city minimums, if higher than range listed. Pay rates are based on a number of factors, including but not limited to local labor market costs, years of relevant experience, education, professional certifications, foreign language fluency, etc.STERIS offers a comprehensive and competitive benefits portfolio. Click here for a complete list of benefits: STERIS BenefitsOpen until position is filled.STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare and life sciences products and services around the globe. For more information, visit .If you need assistance completing the application process, please call View phone number on click.appcast.io. This contact information is for accommodation inquiries only and cannot be used to check application status.STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.Skillscross-functional environmentglobal scopego-to-market strategymarketing planningbrand strategysales enablementproduct strategymarketing analysisproduct launchescommunication skillsproduct linescompetitive analysismarketing researchselling strategiesperformance managementinternational travelcommercial supportvoice of the customermarket dataproduct launchproduct executionpricing strategiescollaborationmarketing budgetsperformance trackingchannel management