Principal Product Marketing Manager Regulated Public Sector

JOB LEVEL
M50
EMPLOYEE ROLE
People Manager

The Opportunity

Acrobat is evolving from the standard for digital documents into a broader productivity platform powered by AI, collaboration, and integrated content capabilities.

As we scale our enterprise business, regulated and public sector markets represent one of our most significant growth opportunities. These organizations operate in high-trust environments where security, compliance, and operational reliability are essential - and where credibility directly impacts revenue.

We are hiring a Principal Product Marketing Manager to lead strategy for Regulated and Public Sector industries globally.

This role sits within theB2B Product Marketing organizationand reports to theDirector, B2B Product Marketing. You will own the industry strategy for Government and regulated markets, shaping positioning, guiding go-to-market execution, and influencing product direction to accelerate growth in these complex environments.

This is a high-impact, senior individual contributor role with significant strategic visibility.

What You'll do

• Own global positioning and messaging for Government and regulated industries within Acrobat, translating security, compliance, and technical capabilities into clear business value for enterprise and public sector buyers.

• Develop and lead go-to-market strategy for regulated segments, aligning industry priorities with overall B2B growth goals.

• Identify and prioritize key buyer personas, including CIOs, CISOs, IT leaders, compliance teams, legal partners, and procurement decision-makers.

• Equip Sales with differentiated industry messaging and competitive positioning, supporting complex RFP, procurement, and security review processes.

• Partner with Product and Engineering to represent regulated customer requirements, influencing roadmap priorities and ensuring security claims are accurate and credible.

• Engage confidently in discussions related to corporate security topics such as encryption, data residency, access controls, and auditability in both customer and internal conversations.

• Monitor regulatory changes and competitive dynamics, identifying risks and growth opportunities within controlled industries.

What you need to succeed

• 10+ years of experience in Product Marketing or enterprise SaaS go-to-market roles, with ownership of positioning and growth strategy for complex solutions.

• Experience marketing or selling into Government, Public Sector, or other regulated industries or supporting enterprise sales cycles

• Strong understanding of enterprise buying processes, including procurement, security reviews, and multi-stakeholder decision-making.

• Comfortable engaging on enterprise security and compliance topics and translating technical requirements

• Proven ability to partner effectively with Product, Engineering, Security, and Sales to influence roadmap, messaging, and deal strategy.

• Analytical and commercially driven, with the ability to use sales pipeline data insights to refine positioning and go-to-market execution.

• Executive-level communicator who can speak credibly with technical buyers while simplifying the message for business customers

• BA/BS Degree preferred OR equivalent practical experience.

Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $146,300 -- $275,050 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

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In New York, the pay range for this position is $190,000 - $275,050

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

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AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .