Campaign Coordinator

The Campaign Coordinator manages the full lifecycle of personalized digital experiences across Adobe surfaces. This includes requirement gathering, backlog management, content authoring, campaign execution, quality validation, productionmonitoring,and support. The role combines agile delivery with hands-on operational work. It requires close collaboration with Product, Engineering, and Operations teams to reliably deliver and improve digital experiences for millions of global customers. Key Responsibilities Partner with PMs and business collaborators to understand and capture requirements,identifyscope for relevant squads. Define andvalidatepersonalization logic, audience segmentation, and campaign targeting for accuracy and consistency Author components and experiences in a headless CMS across multiple Adobe surfaces and customer journeys Build campaigns to deliver personalized content experiences to a global customer base Support andoptimizecontrolled experiments and experimentation frameworks, ensuring test integrity and data accuracy Monitor live campaigns via Splunk; build andmaintaindashboards and alerts for rapid issue detection and triage Serve as a partner concern point for production incidents, owning triage, root cause analysis, and resolution coordination with engineering teams Collaborate with internal and client teams to resolve complex incidents, document findings, and deliver preventive recommendations Participate in on-call rotations within defined SLA windows Maintain runbooks, incident playbooks, test cases, and operational documentation Contribute to automation initiatives to improve testing efficiency and reduce toil Required Skills & Experience Functional 3+ years in JSON scripting, Product Support, QA, or a similar role within digital platforms Experience with campaign orchestration or experimentation tools (Adobe Target, AJO, Optimizely) Understanding of personalization, audience segmentation, and A/B testing Incident management, SLA adherence, and on-call support experience Technical JSON and REST API validation;Postbusteror Postman Preferred Qualifications Adobe Experience Cloud (AEM, AJO, Adobe Target, Analytics) Headless CMS architectures and content delivery frameworks SQL and analytics debugging Test automation frameworks or scripting Education Bachelor's degree in a relevant field or equivalent practical experience. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let's Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io . AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience . Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $86,200 -- $162,800 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $112,400 - $162,800 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr Adobe Inc.