Weber Innovation Center - Social Media Specialist (28757) [Internal]

Social Media SpecialistWeber School District is seeking a dynamic and creative Social Media Specialist to support the district's communications team in developing and implementing a comprehensive social media strategy. The ideal candidate will have a deep understanding of social media platforms, excellent communication skills, and a passion for engaging with teachers, students, parents, and the community. This role is essential for enhancing the district's image, reputation, and public understanding through strategic digital storytelling.The Social Media Specialist is a key member of the Communications & Community Engagement Team, working in close coordination with:Communications & Community Engagement Administrator: To align social media strategy with the district's overarching goals and annual communications calendar.Video & Media Specialist: To distribute high-quality video productions, graphics, and photography that highlight the unique aspects of the district.Digital Communications Senior Engineer: To manage and curate content across the district website and social platforms, ensuring a consistent digital presence.Essential Functions:Strategy and Content Creation Assist in developing and executing a social media strategy aligned with the district's overall marketing and branding goals.Write and create engaging, high-quality content across various platforms, including Instagram, Facebook, X, LinkedIn, and TikTok.Monitor district calendars and events to ensure timely coverage and promotion of district activities.Stay up-to-date with social media trends and best practices to keep district communications relevant.Social Media Engagement and Monitoring Manage and grow the district's social media following and audience engagement.Monitor social media platforms for trends, activity, and stakeholder sentiment.Respond to comments and messages in a timely and professional manner to foster positive community relations.Track and analyze social media metrics to measure performance and identify areas for improvement.School Branding Meet with school administrators to understand the history of the school and the logos, mascots, images, and colors that are part of the school's identity.Work with a digital designer to create updated logos, mascots, and brand packages to be used on social media and across web platforms.Facilitate the sharing of these brand packages with stakeholders and the digital communications senior engineer.Assist in making these brand packages available through district resources such as Canva.Training and School-Level Support Provide regular training and technical assistance to building administrators and designated Content Creators at individual school sites.Assist school-level staff in understanding district "style guide" requirements, including the correct use of logos and colors.Support building-level administrators in identifying and sharing compelling stories of student and staff success.Track data regarding school-level posts and overall marketing.Facilitate effective communication between district administration and school sites to ensure unified messaging.Attendance is an Essential Function of this Position Physical presence at the worksite is an essential function of this position. The role requires in-person collaboration, direct interaction with team members, other staff, students, and/or guardians, and access to on-site equipment and resources.Other Functions:Assists other personnel as may be required for the purpose of supporting them in the completion of their work activities.Qualifications:Experience: Proven experience in social media management.Education Knowledge: Strong understanding of public education.Communication Skills: Excellent written and verbal communication skills.Technical Proficiency: Ability to create engaging and compelling content.Proficiency in using digital communication tools and social media analytics.Experience with Apptegy/Thrillshare is preferred.Experience with Canva and Adobe preferred.Ethics: Ability to maintain professional ethics and adherence to district policies.Key Competencies:Creativity and InnovationStrategic ThinkingInterpersonal SkillsAdaptability and FlexibilityWeber School District has the right to revise this position description at any time.WEBER SCHOOL DISTRICT IS AN EQUAL OPPORTUNITY (EEO) EMPLOYER