Marketing Manager - Retail

Job Description

Job Description

We are an education-focused medical cannabis organization dedicated to transforming lives through compassionate care and expert guidance. Our mission is to remove barriers to access, fight the stigma surrounding cannabis, and improve the well-being of our patients through the power of the plant. With a commitment to education, advocacy, and personalized support, we strive to make a meaningful impact in the communities we serve.

Join Our Team Today!

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, and sales growth across the retail dispensary locations. This role supports and creates promotional campaigns, manages digital content, coordinates events, and ensures brand consistency across all consumer touchpoints.

KEY RESPONSIBILITES:

Digital & Social Media Management

• Develop, implement, and manage social media strategies across platforms (e.g., Facebook, Instagram, X, LinkedIn, TikTok).
• Create and schedule engaging, brand-aligned content including posts, graphics, videos, and stories.
• Monitor social media channels for trends, audience engagement, and community feedback.
• Respond to messages, comments, and inquiries in a timely and professional manner.
• Track analytics and performance metrics; adjust strategy to improve reach, engagement, and conversions.
• Collaborate with internal teams to ensure messaging is accurate, timely, and aligned with organizational goals.
• Stay up to date on platform changes, best practices, and emerging digital tools.

Retail Campaigns & Promotions

• Develop and implement retail marketing strategies in support of holiday campaigns, in-store promotions, and product launches.
• Analyzes data to make informed promotional strategies to maximize Gross Margin while increasing patient retention and growing new patient count.
• Partner with third-party platforms to optimize product visibility and placement.
• Create compelling promotional content for featured products and ensure timely updates to digital menus.
• Design and deploy targeted SMS and email campaigns to drive traffic and conversions.
• Monitor competition and coordinate flash deals to drive traffic.
• Assist with photography/videography and content capturing at events for digital promotion.
• Ensure consistent messaging and branding across all platforms and communications.
• Ensure promotional campaigns are reflected on the website with optimized landing pages and SEO-friendly content.
• Works with website to ensure it is optimal for patient use.

Community Outreach & Education

• Plan, coordinate, and promote community events, workshops, and educational programs.
• Support third party community events, workshops, and education programs.
• Represent the organization at community events, meetings, and outreach opportunities.
• Create outreach materials such as flyers, brochures, presentations, and event invitations.
• Gather and assess feedback from community events and incorporate learnings into future planning.
• Manage the ordering, inventory, and distribution of branded promotional items for outreach events and marketing campaigns.

Administrative & Reporting

• Maintain organized records of events, social media campaigns, and partnership activities.
• Assist with budget tracking for outreach events and digital marketing tools.
• Monitor and respond to customer reviews to enhance brand reputation.
• Participate in and lead market research initiatives when needed.
• Performs other duties as requested.

EDUCATION REQUIREMENTS: 

• Bachelor's degree in communications, marketing, public relations, journalism, media studies, or a related field.
• Coursework or certifications in social media management, digital marketing, or community engagement is a plus.
• Any comparable combination of skills and experience.

WORK EXPERIENCE: 

• 1–3 years of professional experience in social media management, marketing, or a related field.
• Experience planning and executing community events, educational workshops, or public engagement initiatives is preferred.
• Demonstrated ability to create and manage content across multiple digital platforms (e.g., Facebook, Instagram, LinkedIn, etc.).
• Experience working with tools such as Canva, Hootsuite, Buffer, Mailchimp, Google Analytics, or similar platforms is a plus.

KNOWLEDGE / SKILLS: 

• Strong understanding of social media platforms, trends, and best practices (e.g., Facebook, Instagram, X, LinkedIn, TikTok).
• Proficient in content creation, including basic graphic design, photography, and short-form video.
• Knowledge of digital marketing tools and scheduling platforms (e.g., Canva, Hootsuite, Buffer, Meta Business Suite).
• Strong written and verbal communication skills; ability to tailor messaging to different audiences.
• Excellent public speaking and presentation skills for community engagement and outreach events.
• Ability to plan, organize, and execute events and campaigns independently or as part of a team.
• Skilled in building and maintaining positive relationships with community partners and stakeholders.
• Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact) and basic website content updates.
• Attention to detail with strong time management and organizational skills.
• Ability to analyze data and interpret social media or outreach metrics to evaluate performance and inform improvements.
• Culturally competent, with the ability to work effectively with diverse populations and community groups.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Ability to identify target audience and propose marketing campaigns.
• Ability to work independently as well as on a team to achieve company goals.
• Advanced computer skills including Microsoft Office and Adobe suites.

PHYSICAL REQUIREMENTS:

• Ability to sit or stand for extended periods while working on a computer or attending events.
• Must be able to lift and carry materials such as event supplies, display items, or boxes of promotional materials (typically up to 25 pounds).
• Comfortable with travel to off-site locations for community outreach events, including setting up and tearing down event displays.
• Must of a valid driver's license with clean driving record.
• Ability to navigate indoor and outdoor environments, sometimes in varying weather conditions.
• Must have manual dexterity to operate standard office equipment (computer, camera, phone, etc.).
• May be required to work outside of core business hours including after-hours work for meetings, events, and/or customer relations, including nights, weekends and holidays on occasions.