Director, Analytics

Director, Analytics

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

This role at Digitas will serve as a member of Publicis Groupe's strategic internal agency, Constellation.

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

Overview

In this role you will have ownership of CRM data for our client and serve as the end-to-end data partner for our team. A successful candidate will be fluent in the data and able to communicate findings across the CRM ecosystem, working with internal agency teams and external client stakeholders.

Core areas of focus for this role include applications in email and push notification measurement, reporting, and optimization solutions, customer segmentations, testing frameworks, personalization, and forecasting. Additionally, this role has strategic oversight of data engineering work tracks that support core analytics programs.

In addition to data fluency, this role requires strong client management and partnership abilities; this role serves and the primary point of contact for senior clients and requires the ability to navigate the needs of multiple stakeholders in a fast-paced environment.

Responsibilities

• Oversee implementation of CRM data strategy, ensuring measurement goals are met and KPIs are effectively captured, and data quality is accurate
• Act as a key data partner for clients, understand client strategy and respond to client needs and feedback appropriately; act as liaison with client's data team, representing the needs of the marketing team and ensuring data is available in actionable formats
• Build strategic measurement plans and learning agendas
• Understand needs and applications of advanced analytical methods and works with Data Science / Engineering / Instrumentation SMEs to ensure projects are planned and executed correctly
• Ensure statistical concepts are built into appropriate projects, and leverage advanced analytic resources or methods when needed
• Guide junior team members to build foundational reports, understand data implications, and deliver presentations that highlight relevant results and proposed actions
• Lead cross-capability projects with other teams such as media and product management bringing data capabilities to the overall strategy
• Provide thought leadership by bringing new and innovative ways to improve client's marketing goals, data sophistication and maturity
• Guide strategy and issue resolution by identifying key issues and objectives for prioritization and buy-in
• Help clients see longer-term opportunities and keep them informed of industry trends, recommending projects based on those trends
• Identify and evaluate potential vendors and socialize vendors with relevant stakeholders
• Acts as a thought leader or SME within the data capability internally
• Supports new business pitches and cross-capability engagements

Qualifications

• 8-10 years of experience in Marketing Analytics, Digital Marketing, or a business-related field
• Bachelor's degree in any related field that includes significant quantitative study, or equivalent experience
• Strong critical thinking skills, and proactive about questioning the norm and pushing for improvements
• Demonstrated mastery of data tools and platforms
• Fully able to organize and prepare well written documents independently, and guides the team in doing the same
• Able to synthesize complex analytical approaches and findings articulately and concisely

Technical Skills

• Expertise in analytics components of one or more marketing or media platforms such as Adobe, Google, or Salesforce
• Data Visualization experience leveraging tools such as Excel, Power BI, Tableau, Data Studio or similar
• Experience working with complex customer databases; familiarity with data structures and processes and able to communicate effectively between marketing and technical teams
• Comfortable using one or more programming languages (such as R, Python, or SQL) within a data cloud environment or with a granular data set for data mining, advanced analysis, modeling, or other use cases is a plus

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.