Manager, Marketing Analytics

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us! Summary SolarWinds, a leader in IT management software, is seeking a Marketing Analytics Manager to join our Marketing Analytics team. This role will support marketing teams by analyzing performance trends and applying learnings to enhance marketing programs. The Marketing Analytics Manager will collaborate with key stakeholders to track and analyze online customer behavior and contribute to shaping our marketing strategy. Responsibilities Partner with marketing teams to track weekly and monthly business performance against goals and provide recommendations for future adjustments. Assist stakeholders in improving operations and answering business questions using data from applications such as Adobe Analytics, Tableau, Marketo, and Salesforce. Drive improvements in Conversion Rate Optimization, including A/B testing and measurement. Provide ad hoc and deep analysis, synthesize recommendations, and present actionable results. Translate results of complex analytic problems into actionable recommendations or strategies. Required Skills 5+ years of experience in marketing analytics. Bachelor’s degree, MBA a plus. Strong knowledge in all facets of marketing analytics (data capture, measurement, reporting, and translation into business insights). Minimum 2 years of experience with Tableau, PowerBI, or equivalent BI tools. Minimum 2 years of recent experience with web analytics applications, such as Adobe Analytics or Google Analytics. Strong analytical skills and competency in database software, including relational databases and SQL. Excellent self-audit skills, including careful documentation of processes and accurate data interpretation. #J-18808-Ljbffr