Director of Growth

Role Description

We are partnering with a leading digital Health & Wellness brand to hire a Director of Growth. This is a unique opportunity to join a highly respected, mission-driven organization that has built a massive audience organically and is now looking to unlock its next phase of growth.

For years, the company has successfully scaled through content, community, partnerships, and brand equity. Now, they are looking for a growth leader who can:

• Identify new customer acquisition opportunities
• Launch paid media channels from the ground up
• Bring a more rigorous, data-driven approach to growth

This role is ideal for someone who thrives in entrepreneurial environments and wants the opportunity to build something from scratch. You'll be the primary owner of growth initiatives, working directly with leadership to:

• Identify, test, and scale new acquisition channels

The company has done virtually no paid acquisition to date, creating a rare opportunity for someone to:

• Establish the strategy
• Build the playbook
• Demonstrate meaningful impact on revenue growth

You'll have significant autonomy, direct visibility into business performance, and the ability to influence key decisions across the organization.

What You'll Do:

• Develop and execute the company's growth strategy across paid acquisition channels
• Launch and scale paid media programs across channels such as Meta, Google, YouTube, and emerging platforms
• Identify new growth levers and customer acquisition opportunities beyond the company's existing audience
• Build measurement frameworks and attribution models to understand performance and ROI
• Analyze customer behavior, funnel performance, and marketing effectiveness to inform investment decisions
• Partner closely with leadership to align growth initiatives with broader business objectives
• Test, learn, and iterate quickly in a highly entrepreneurial environment

Qualifications

• Proven experience driving customer acquisition and revenue growth
• Strong analytical mindset with the ability to connect marketing investments to business outcomes
• Hands-on experience launching, managing, and optimizing paid media programs
• Self-starter mentality with the ability to operate independently and build processes from scratch
• Experience working in startup or high-growth environments
• Comfortable wearing multiple hats and operating without large teams or established infrastructure

Preferred Background

• Health & wellness experience
• Growth hacker mentality with a strong bias toward experimentation
• Experience scaling consumer brands
• Background building acquisition programs from zero to meaningful scale