Manager, Marketing

SchureMed

Abington, MA

Job Description
Job Description
About the RoleSchureMed is hiring an onsite Marketing Manager to lead strategic marketing across all facets - brand & communications, digital, product, and events/tradeshows. You will own the integrated plan, execute campaigns end-to-end, and report the metrics that drive pipeline and revenue.Key ResponsibilitiesStrategy & Planning: Build the annual, integrated marketing plan (goals, budget, calendar, KPIs) and align resources to revenue targets.Brand & Communications: Lead creative development; produce on-brand content across web, email, social, video, print, sales collateral, and convention materials.Digital Marketing: Own website, SEO/SEM, marketing automation, and analytics (GA4/Search Console); turn insights into actions that improve traffic, conversion, and CAC.Product Marketing: Translate features into clear positioning and messaging; create datasheets, web pages, and sales enablement; run launch plans.Events/Tradeshows: Plan and execute tradeshows, conferences, and webinars (logistics, vendors, pre/post campaigns, lead capture, ROI reporting).Performance & Reporting: Define dashboards, track funnel and sales trends, and recommend initiatives to expand market share and retention.Cross-Functional: Partner with Sales and Customer Service to improve lead quality, customer experience, and post-event follow-up.Market Intelligence: Monitor competitors and trends; surface insights to sharpen positioning and creative.QualificationsBachelor 's in Marketing, Communications, Business, or equivalent experience.3+ years in at least two areas: digital marketing, product marketing, events/tradeshows, or marcom.Excellent writing/editing, project management, and analytical skills; data-driven decision maker.Tools: SEO/SEM, GA4, Search Console, CRM/marketing automation, CMS; basic design tools a plus.Nice to have: B2B, healthcare/medical device, tradeshow/vendor management, basic HTML/CSS.

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Vacancy posted 10 days ago

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