Outreach Marketing Coordinator / Practice Liaison

Job Description

Job Description

The Community Outreach & Marketing Coordinator at Physiomove Physical Therapy will develop and implement strategic marketing initiatives to drive patient acquisition and retention, oversee business operations to optimize efficiency, and manage communication efforts to promote Physiomove's brand and services. The role requires a dynamic individual with a strong background in marketing, business administration, and healthcare operations.

Key Responsibilities:

• Visit local physician offices, attorneys, and community partners to promote Physiomove Physical Therapy services
• Build and maintain strong referral relationships through regular contact
• Plan and attend provider luncheons, health fairs, or networking events
• Collect and encourage patient testimonials and online reviews
• Support basic email marketing and social media efforts (Instagram, Facebook)
• Distribute brochures and marketing materials throughout target areas
• Track and report outreach activities and lead sources

Marketing Strategy & Execution:

• Develop and implement marketing strategies to increase patient volume and brand visibility.
• Manage digital marketing efforts, including social media, email marketing, website content, and online advertising.
• Analyze market trends and competitor activity to identify growth opportunities.
• Coordinate promotional events, workshops, and community outreach programs.

Patient Relations & Communications:

• Oversee patient satisfaction initiatives and implement strategies to enhance the patient experience.
• Develop patient communication plans, including newsletters, follow-up calls, patient reviews, and feedback surveys.
• Maintain brand consistency across all patient-facing communication.
• Establish and maintain relationships with referral sources, including attorneys, physicians, and other healthcare providers.
• Develop targeted outreach strategies to build referral networks and increase patient referrals.
• Represent Physiomove Physical Therapy at networking events, trade shows, and community functions.

Reporting, Analytics & Continuous Improvement:

• Track and report marketing performance metrics and provide actionable insights to leadership.
• Develop regular reports on patient acquisition, marketing ROI, and business operations.
• Conduct quarterly reviews of marketing strategies, identifying areas for optimization and growth.
• Implement feedback loops to assess the effectiveness of marketing campaigns and adjust tactics as needed.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field.
• Minimum 3 years of experience in marketing, business management, or healthcare administration.
• Proven experience in digital marketing, social media management, and content creation.
• Strong analytical skills and proficiency in data analysis and reporting.
• Excellent communication, leadership, and project management skills.

Preferred Qualifications:

• Experience in the healthcare or physical therapy industry.
• Knowledge of practice management software.
• Familiarity with Zapier, Google Workspace, and CRM platforms.
• Required Skills

  • Bachelor’s degree in Marketing/Communications, Business Administration or Healthcare preferred.

  • Recent and direct experience working in a communications position within a sales or marketing environment may be substituted in lieu of education and/or experience requirements.

  • A Valid Driver’s License as daily driving is a job requirement.

  • Willing to travel within an assigned territory.

  • Must provide own vehicle, however mileage reimbursement will be covered.

  • Strong organizational and time management skills.

  • Fluent in computer programs.

  • Effective oral and written communication skills.

Work Environment:

• Office setting within a clinical environment.
• Heavy local travel for networking and community outreach events.

Compensation & Benefits:

• Base salary ranging from $45-$50K annually, based on experience and qualifications.
• Commission and performance bonuses
• Health, dental, vision insurance, and retirement options.
• Paid time off, sick time, and holidays.
• A supportive, collaborative clinical environment with opportunities for professional growth.
• The chance to deliver meaningful care to patients in their homes, reducing travel and stress for those in recovery.

We specialize in Sports and Orthopedics injury rehabilitation, TMJ rehabilitation and Pelvic floor rehabilitation. Visit us on

Company Description

We specialize in Sports and Orthopedics injury rehabilitation, TMJ rehabilitation and Pelvic floor rehabilitation. Visit us on