Marketing Analyst

Job Description

Job Description

Top skills:
-Marketing Campaign Analysis
-Tableau, PPT and Excel
-Ability to translate data into learnings

Schedule: Fully onsite

KEY RESPONSIBILITES/REQUIREMENTS:

The Marketing Analyst is someone who has a business/impact mindset with strong technical analytical skills to turn data into insights. They will partner with marketers across the organization to dig into strategic questions and your insights will help drive the prioritization and outcomes of the team's efforts. In addition, analyze and interpret data to inform go-forward business and marketing strategy. Monitor and evaluate the performance of marketing initiatives and the impact of marketing activities on engagement, sales, and ROI. Ability to manage internal stakeholders across the organization and influence and collaborate across other vertical teams in a highly matrixed environment. Work with teams to provide reporting and learnings on a regular basis and as needed. Functions of this role are as follows:

• Tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
  
• Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
  
• Work with data scientist and other analysts on CRM data reporting and audience segmentation
  
• Work with agency partners to define needed reports and provide feedback
  
• Make recommendations on audience segmentation, A/B testing and data sources
  
• Respond to requests for information on performance and metrics
  
• Creates PowerPoint presentations to provide data and insights to other teams or for executive presentations
  
• Work with other teams to obtain and implement new or updated data points
  
• Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product marketing) as the knowledge owner for customer and market data.
  

Core Competencies and Skills:

Skills

• Proficient in marketing research and statistical analysis
  
• Excellent analytical skills and a high degree of business acumen
  
• Strong organizational, communication and presentation skills
  
• Proven ability in handling concurrent projects with attention to detail and accuracy
  
• Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
  
• Knowledge of CRM principals and best practices is recommended
  
• High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)
  
• Strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendations
  
• Knowledge of how to use tableau
  
• Knowledge of Adobe Analytics a plus
  

Detailed Functions:

• Tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
  
• Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
  
• Work with data scientist and other analysts on CRM data reporting and audience segmentation
  
• Make recommendations on audience segmentation, A/B testing and data sources
  
• Respond to requests for information on performance and metrics
  
• Creates PowerPoint presentations to provide data and insights to other teams or for executive presentations
  
• Work with other teams to obtain and implement new or updated data points
  
• Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product marketing) as the knowledge owner for customer and market data.