Product Marketing Manager

At Nucleus, we're building technology that powers campaigns, nonprofits, advocacy organizations, associations, and events across the country. We're looking for a Product Marketing Manager who loves bringing software products to market and knows how to turn new features into campaigns people actually care about.This isn't a traditional marketing role. One week you might be launching a new product feature,the next you're building a webinar, updating the website, creating sales collateral, writingcustomer emails, reviewing campaign performance, or working alongside Product and ClientServices to make sure a launch goes off without a hitch.If you enjoy variety, move quickly, and like taking ownership, you'll fit right in.This position reports directly to the Senior Director of Marketing and works closely withProduct, Sales, Executive Leadership, and Client Services.What You'll Be DoingOwn the execution of digital marketing campaigns across email, website, webinars, SEO,paid search, and social media.Partner with Product and Client Services to plan and execute software feature launchesand go-to-market campaigns.Create customer-facing marketing materials including emails, landing pages, salessheets, one-pagers, presentations, videos, and website content.Help shape product messaging and positioning by translating technical features intoclear customer benefitsManage and update the Nucleus website, landing pages, and digital assets.Build and execute email marketing campaigns, customer announcements, newsletters,and product communications.Coordinate webinars, product demos, release campaigns, and customer educationinitiatives.Monitor campaign performance and recommend improvements based on data andanalytics.Work closely with Sales to develop marketing materials that support customeracquisition and product adoptionHelp keep our marketing calendar organized while managing multiple projects anddeadlines.Stay current on digital marketing trends, AI tools, and emerging technology that can improve our marketing efforts.What We're Looking For3-5 years of product marketing experienceExperience marketing B2B SaaS or technology products is requiredHands-on product marketing experience, including software launches, featurereleases, go-to-market campaigns, and customer communicationsExperience managing websites, SEO, email marketing, paid search, webinars, and socialmediaExperience creating marketing collateral including sales sheets, landing pages,presentations, product emails, and customer-facing contentStrong understanding of customer journeys and digital campaign strategyExperience working with CRM and marketing automation platformsComfortable using Google Analytics, Google Ads, and reporting tools to measureperformanceWorking knowledge of HTML/CSS is a plusExperience with Adobe Creative Suite, Canva, Figma, or similar design tools is preferredExcellent writing, communication, and project management skillsAble to manage multiple priorities in a fast-moving environment without dropping thedetailsWork EnvironmentThis position is based in our Fort Lauderdale headquarters.We're looking for someone who enjoys collaborating in person and being part of the day-to-dayenergy of the team.Candidates must be local to South Florida.This is an in-office position Monday through Thursday. Fridays may be remote.The Right Person for This RoleWe're looking for someone who's curious, organized, and genuinely enjoys building things.Someone who doesn't wait to be told what to do, isn't afraid to ask questions, and takes pridein delivering polished work.Most importantly, we want someone who's excited about software. Product marketing is a bigpart of this role, so you should enjoy learning new features, figuring out how to explain themclearly, and helping customers understand why they matter.