VP, Social & Audience Growth

Job Overview

We are seeking a highly strategic and forward-thinking leader to serve as VP, Social & Audience Growth. This role will define how our brand and titles reach and grow audiences across social platforms and the broader digital ecosystem. The primary focus of this role is twofold: bringing deep expertise in social platforms and leading the expansion of our reach beyond owned channels. This includes developing platform-native strategies, unlocking new distribution opportunities, and building partnerships that drive visibility, engagement, and audience growth.

Social Platform Expertise

• Serve as the internal expert on social platforms (TikTok, Instagram, YouTube, emerging platforms), including algorithms, content formats, and audience behavior.
• Define platform-specific strategies that maximize reach, engagement, and cultural relevance.
• Guide teams on how to create content that performs natively within each platform.

Audience Growth & Distribution

• Lead strategies to expand reach beyond owned channels through creators, partnerships, platform initiatives, and new distribution tactics.
• Identify and execute opportunities to drive audience growth across both organic and paid ecosystems.
• Develop approaches that increase discoverability and visibility for our titles and brand.

Partnerships & Ecosystem Development

• Build and manage relationships with key platform partners, creators, and external collaborators.
• Identify opportunities for co‑marketing, platform amplification, and cultural moments that extend reach.
• Leverage partnerships to unlock new audiences and drive scale.

Social & Digital Strategy Leadership

• Oversee social marketing across campaigns, ensuring alignment with overall campaign strategy while driving platform-native execution.
• Evolve social from a content channel into a growth and distribution engine.
• Integrate organic, paid, and influencer strategies into a cohesive approach.

Innovation & Experimentation

• Drive a culture of testing and experimentation across platforms and formats.
• Identify emerging trends, tools, and technologies and translate them into actionable strategies.
• Continuously evolve how the organization uses social and digital to reach audiences.

Creative Strategy for Platforms

• Partner with campaign and creative teams to develop platform‑first creative strategies.
• Ensure creative is optimized for performance, shareability, and cultural relevance.
• Guide the development of content that is designed for distribution, not just publication.

Cross‑Functional Leadership

• Partner with campaign marketing, media, brand, and growth marketing teams to align strategies and maximize impact.
• Provide guidance on how social and digital efforts support broader campaign goals.
• Act as a key voice in shaping how campaigns are distributed and scaled.

Team Leadership

• Lead and develop a high‑performing social and digital team.
• Establish clear priorities, workflows, and success metrics focused on reach and growth.
• Foster a culture of innovation, accountability, and continuous improvement.

Qualifications & Experience

• 10+ years of experience in social, digital, or platform‑focused marketing.
• Deep, hands‑on expertise with major social platforms and how content scales within them.
• Proven track record of expanding reach and growing audiences beyond owned channels.
• Experience working with creators, influencers, and platform partners.
• Strong understanding of digital ecosystems, platform dynamics, and audience behavior.
• Experience leading teams and driving cross‑functional collaboration.
• Ability to operate both strategically and hands‑on in a fast‑paced environment.

Success Metrics

• Significant increase in reach and visibility beyond owned channels.
• Social platforms operate as a true distribution and growth engine.
• Strong partnerships with platforms and creators drive audience expansion.
• Campaigns built with platform‑first thinking and distribution in mind.
• The organization becomes more innovative and effective in how it reaches audiences.

Compensation

$220,000 - $260,000.

Benefits

• Full Coverage – Medical, Vision, and Dental
• Annual discretionary bonus and merit increase
• Work/Life Balance – generous sick days, vacation days, holidays, and wellness days
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)

EEO Statement

Starz is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.