Social Media Content Creator

Social Media Content Creator Specialist

Remote - Part-time

12+ months contract

Pay range: $35 - $39/hr on W2

Our Fortune 500 client (One of the world's largest Retail - Petcare companies) is looking for hardworking, motivated talent to join their innovative team.

Are you a Social Media Content Creator Specialist with a passion for collaborating with multiple teams and an interest in working onsite? Don't wait... apply today!

Role Description

Were looking for a motivated, self-starting content creator with a passion for producing engaging video and static content across platforms like TikTok and Instagram for Gerber. The ideal candidate is comfortable on camera, understands parent and caregiver mindsets, and can bring infant nutrition to life through relatable, trustworthy, and thumb-stopping content. From showcasing age-appropriate feeding moments to creating educational, feel-good storytelling, youll help connect with millennial and Gen Z parents to build confidence, community, and brand love.

PRIMARY RESPONSIBILITIES:

Social Listening: Perform social listening across channels to identify relevant trends and opportunities for content to drive engagement and relevancy.

• Develop and Pitch Creative Ideas: Generate and present innovative social concepts and recipes for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram, that ladder to the brands strategy.

• End-to-End Content Creation: Design, produce, edit, and write post copy for all social content across TikTok and Instagram. Some content will be adapted for use in paid media campaigns, so an understanding of creative best practices for paid social is a plus.

• Perform On-Camera: Serve as on-camera talent as needed, bringing energy and engagement to each piece of content.

• Analyze and Optimize Performance: Track content performance metrics and share continuous optimization strategies to drive growth in engagements, reach, followers, etc.

• Trend-Savvy: Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal.

• Collaboration: Bring social-led ideas and continuously collaborate closely with the social media strategist and community manager on execution.

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelors Degree preferred, not required.

• Minimum of 2-3 years experience in content creation and/or social media management representing a brand or organization.

• Strong content creation skills that are distinctive and reflect the brands strategy and voice.

• Demonstrated ability to think creatively and have a strong understanding of culture.

• Proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, social media platforms - Instagram, TikTok and video editing knowledge required.

• Exceptional understanding of the social media landscape, including Instagram and TikTok.

• Ability to synthesize data to identify insights to inform creative content and opportunities.

• Exceptional communication (written and oral) skills.

• Experience successfully managing multiple projects simultaneously, self direction, and collaborating successfully with multiple stakeholders and teams.

PREFERRED EXPERIENCE:

• Experience using social listening and publishing tools.

• Previous experience working with large brands and partner agencies.

• Familiarity with paid social media content formats and performance metrics.

• Please include a portfolio with submissions.

Are you interested ? Please click apply button!

If you are not available or if this is not the right role at the moment, please share the job description with your friends and let us know if any of them show interest.

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells.

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands - Manpower, Experis, Talent Solutions, and Jefferson Wells - creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.