Social Media Manager

Overview The Social Media Manager is responsible for building and growing ProCaps Laboratories' organic social media presence and supporting paid social execution across Instagram and Facebook. This is a foundational role — the first dedicated social hire — and is expected to establish content rhythms, community engagement practices, reporting frameworks, and the systems needed to scale ProCaps' social channels over time. The ideal candidate is a hands-on executor who writes well, understands brand voice, and can direct creative teams to produce content that performs. They are comfortable managing community engagement, reading performance data, creating content when needed, and coordinating closely with the DTC & Performance Marketing Manager on paid social execution. As the brand grows into TikTok, Reddit, YouTube, and LinkedIn, this person will help evaluate, prioritize, and lead that expansion. Responsibilities Organic Social — Instagram & Facebook: Own and manage the organic content calendar, guide caption writing and creative assets while ensuring all content reflects the founder's educational voice and brand standards, direct the internal creative/videographer team for Reels, static posts, Stories, and campaign content, create social content directly when needed, and manage community engagement (respond to DMs, comments, and mentions in a timely, on-brand manner). Develop and maintain a consistent posting cadence with a mix of educational, promotional, and community-driven content; monitor social conversations, audience sentiment, competitor activity, and emerging wellness trends to identify content opportunities and customer insights. Paid Social Execution: Support the DTC & Performance Marketing Manager in executing paid social campaigns on Meta (Instagram and Facebook); propose paid social creative concepts and audience ideas informed by organic performance data; monitor and report on paid social performance within platforms and surface insights to the DTC Manager; ensure paid social creative is aligned with organic brand voice and content standards. Founder Content & Brand Voice: Maintain and apply the founder's educational voice across all social content; coordinate with the founder and creative team for periodic content shoots as founder-led content programming develops; support planning for future live sessions and long-form founder content as this programming is built out; identify content opportunities that strengthen the founder's authority, credibility, and audience engagement. Community Management & Compliance: Manage community interactions in accordance with company policies and regulatory requirements; escalate customer service issues, product complaints, medical questions, adverse events, and sensitive inquiries to the appropriate internal teams; ensure all social media content complies with applicable FDA, FTC, platform, and company guidelines; maintain brand-safe community management practices across all social channels. Analytics & Reporting: Track and report on key organic metrics (follower growth, engagement rate, reach, impressions, content output volume, and community response metrics); monitor paid social performance and consolidate reporting for DTC Manager review; use data to identify which content formats, topics, and cadences are driving results; deliver a recurring social performance summary to the Director of Strategy; provide recommendations based on performance data, audience behavior, and emerging platform trends. Social Operations & Process Development: Establish scalable workflows, content planning processes, reporting frameworks, and community management standards; help evaluate and implement social media management, scheduling, listening, and reporting tools as needed; build documentation and best practices that support future team growth and channel expansion. Cross-Functional Collaboration: Partner with the DTC & Performance Marketing Manager on paid social strategy, creative briefing, and performance reporting; pull from the internal creative team's asset library; brief and direct new asset production as needed; loop into the Customer Care team for insights on common customer questions, feedback themes, and community sentiment to inform content. Platform Expansion (Future State): Lead setup and launch of TikTok organic presence and support evaluation of TikTok Shop in coordination with the DTC & Performance Marketing Manager; build a Reddit presence through organic community participation; support YouTube channel buildout encompassing short-form and long-form educational content featuring the founder; support LinkedIn employer brand presence in partnership with HR once cross-functional ownership is established; recommend prioritization, timing, and resource requirements for expansion into new social platforms; bring platform knowledge and best practices to inform timing and approach for each new channel launch. Qualifications MINIMUM JOB QUALIFICATIONS Bachelor's degree in Marketing, Communications, or related field 3-6 years of experience in social media marketing with hands-on channel management Demonstrated experience growing an Instagram presence - organic and paid Experience managing or supporting founder-led, executive, practitioner, or personality-driven social media accounts Comfortable directing creative teams for content production Strong community management skills with a customer-first mindset Analytical — able to read platform data and translate it into content decisions Experience using social scheduling, analytics, or social media management platforms PREFERRED QUALIFICATIONS Experience in nutraceuticals, supplements, functional food, wellness, or healthcare-adjacent brands Experience sourcing, briefing, and managing creators and/or UGC content Familiarity with TikTok, Reddit community management, YouTube content strategy, or LinkedIn employer branding Experience working in regulated industries with content compliance considerations Familiarity with tools such as Meta Business Suite, Meta Ads Manager, Sprout Social, Hootsuite, Later, Canva, Google Analytics, or similar platforms Success Metrics Consistency in executing the content calendar and publishing cadence Growth in social audience size and engagement rates Quality and responsiveness of community management Growth and performance of founder-led content initiatives Improvement in organic reach and content engagement Contribution of social media traffic and engagement to broader marketing objectives Establishment of scalable social media processes, reporting frameworks, and operating standards Working Conditions & Physical Requirements Duties are performed primarily in a smoke-free manufacturing environment We maintain a clean and organized environment and a culture that values diversity, safety, quality, and respect Professional environment focused on growth and excellence Physical requirements: Frequent sitting, standing, walking; able to lift up to 25 lbs Benefits Salary Range: $95,000 - $125,000 annually, depending on experience and qualifications Eligible for a discretionary company-wide bonus Top-Tier Medical, Dental & Vision Coverage Paid Time Off, Eight Company Holidays 401(k) with Company Match - up to 4.5% 100% Company Life Coverage 100% Short Term Disability Coverage Gym Membership Reimbursement Vitamin Allowance + Discounts Company-Funded Health Savings Account ($1,600/year) Cash Reward Employee Referral Program Pet Insurance #J-18808-Ljbffr