Principal Product Marketing Strategist

Accountable for the endtoend product marketing and gotomarket (GTM) strategy for Alliant’s highestpriority new products and strategic capabilities. Owns positioning, value propositions, messaging frameworks, and integrated launch strategies across paid, owned, earned, partner, and PR/communications channels. Partnering with team and responsible for bringing new products and capabilities to market and then transitioning initiatives into BAU lifecycle optimization postlaunch. Enabling marketing to operate as a strategic partner driving gotomarket excellence, ensuring launches are thoughtful, differentiated, and executionready.Essential ResponsibilitiesOwn endtoend creation and launch strategy for priority new products and capabilities (e.g., flagship deposit or lending launches, new member value propositions, new SEG capabilities)Define product positioning, value propositions, target audiences, and messaging frameworks (core narrative with channelspecific adaptations)Design integrated launch strategies that leverage a wide range of marketing channels, including paid, owned, earned, partnershipled, and PR/communications approachesBring creative, differentiated, and when appropriate “outofthebox” thinking to launch strategy while maintaining brand, risk, and compliance alignmentBuild comprehensive launch plans, including phasing, channel sequencing, targeting, creative direction, offer strategy, and stakeholder approvalsPartner with product and digital teams to translate product features into marketready value and experiencesDrive launch readiness across marketing, PR/communications, frontline/channel teams, and operational stakeholders, including training materials, FAQs, toolkits, and internal communicationsEstablish and manage launch governance, including milestones, dependencies, risk and controls checkpoints, and decision forumsDefine launch success metrics and measurement plans, including funnel KPIs, activation and adoption indicators, and early retention signalsPartner with analytics and BI teams to develop dashboards and insight loops; identify early learnings and recommended actionsTransition launched products and capabilities into BAU ownership with, including clear documentation of audiences, journeys, messaging guardrails, and testandlearn insightsServe as a senior product marketing partner to product, digital, etc., and business leaders on launch strategy and GTM approachContribute to evolving product marketing and launch frameworks that improve speedtomarket, crossfunctional clarity, and launch consistency at scaleEducation & Years of ExperienceMinimum - 4 Year Bachelors Degree in Marketing or relatedMinimum - 8 Years of Product marketing, gotomarket strategy, lifecycle marketing, or growth marketing (financial services experience preferred) or relatedIn Lieu of Education12 Years of Product marketing, gotomarket strategy, lifecycle marketing, or growth marketing (financial services experience preferred) or relatedLicense/Certifications/TrainingPreferred - Agile/Scrum CertificationCompensation & Benefits:Typical hiring range:‏‏‎ ‎ $106,500.00 to $182,600.00‎ Annually. Actual compensation will be determined using factors such as experience, skills & knowledge. ‎Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match including:Annual performance bonusWork from home up to 3 days a weekPaid parental leaveEmployee discount programsTime off including paid personal and sick days11 paid holidays Education reimbursement*Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives. The responsibilities listed do not contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice.Job SummaryRequisition Number: PRINC001988Job Category: MarketingSchedule: Full-Time