Director of Product

DIRECTOR OF PRODUCT (AI-NATIVE), SEEKING

We are not hiring a Director to run a product organization the old way. We are hiring an operator who has already started running one the new way, and is ready to teach others to do the same.

Location: Remote, anywhere in the USA (Las Vegas, NV strongly preferred)

Company: Seeking.com (Reflex Media)

Department: Product

Reports To: Founder and CEO

Type: Full-Time, Salaried

Compensation : $200,000 to $280,000 base annually, plus performance bonus. The top of the range is reserved for candidates who can show prior Director-level outcomes and a working agentic operating model already in production use. Compensation is structured around impact, not prior title.

About Seeking

Seeking.com is the world's largest premium dating platform. Founded and led by an MIT alumnus, headquartered in Las Vegas, and operating as a hybrid-remote organization, we sit at the intersection of technology, consumer psychology, and product design at the highest level.

Our business is as much data science and artificial intelligence as it is human understanding. We create at the forefronts of psychology, economics, art, fashion, cinematography, and the science of human connection. Our mission is to help people foster genuine relationships and find love.

We think bigger than dating. We believe social platforms have a responsibility to help people build stronger, more positive relationships, with others and with themselves. We are rethinking how social networks can be redesigned to advance human connection and, ultimately, advance humanity as a whole. If that sounds ambitious, it is. We need people who are drawn to ambition, not intimidated by it.

The Role

Product leadership is changing fast. The traditional Director of Product who writes briefs, runs OKR cycles, and coordinates a team of ten through Jira is finished. We are not hiring against that model.

We are hiring a Director who is already operating in the new model. The kind of leader who can take a product idea on Monday morning and have a working, tested prototype by Friday afternoon, because Claude, Claude Code, MCP-based agent workflows, and a self-deployed agent fleet are extensions of how they think. The kind of leader who can do every layer of product work themselves: market research, competitive analysis, customer insight synthesis, product vision, prototype, UX design, software architecture thinking, cost and impact tradeoffs, spec writing. Then hand a clean, testable specification to a development team using Claude Code to build, test, QA, and ship.

This is not a Director role in the sense of managing many people. It is a Director role in the sense of setting the standard, owning the outcomes, and raising the next generation of operators who can work this way.

You will own Seeking's product. The strategy, the roadmap, the experiments, the design language, the prioritization, the bar for quality. You will lead a small team of Associates and mid-level Product hires, not because you need them to get the work done, but because we want you to develop them into operators who can work at your level. As you prove the model, your mandate expands. Over time, we expect this role to grow into oversight of product and engineering together, because the line between the two is getting thinner every quarter.

Why This Role Is Different

• You will not be a manager pretending to do product. You will personally lead the most important product bets. Wireframes, specs, prototypes, written experiments, instrumentation plans, design reviews. You are the craftsman, not the editor.
• You will operate at agent-augmented velocity. If you have not already built personal workflows that deploy agents to take work off your plate, this is not the role for you. If you have, you will find a company that understands what that means and gives you the room to prove it at scale.
• Your impact will be visible in weeks, not quarters. Seeking is a profitable, established platform with millions of users. Strategic bets you set in your first thirty days will be in front of real members the same month.
• You will set the bar for an entire function. Every product hire after you will be measured against the standard you set. Every Associate will learn how to work by watching you.
• The mandate grows with the proof. Show us this operating model works at the Director level, and the next quarter you are overseeing more than product. Show us you can develop talent, and we will let you build a function the way you would build it from scratch.

Who We Are Looking For

This is a role for a specific kind of leader. Read carefully before applying.

• You have led product before, and you want to lead in a new way. You have held Senior PM, Principal PM, Group PM, Head of Product, or Director roles. You have shipped product at scale. You can point to features and businesses you led and the specific outcomes you drove. What changed is that you have stopped doing the work the old way and you are looking for a company that will let you operate at the level you actually work at now.
• You are agent-native, not AI-curious. You use Claude, Claude Code, MCP servers, and similar tools every single day. You already have a portfolio of custom skills.  You have set up your own agent workflows. You have a clear point of view on what agents should own and what you should keep in your own hands. You can show us the workflows, not just talk about them.
• You do the whole stack of product work yourself. Market research, competitive analysis, customer insight synthesis, product vision, prototyping in Figma or in code, UX design, software architecture, cost-impact tradeoffs, specification writing, instrumentation planning. You do all of it. You enjoy all of it. You believe that doing it yourself is what makes a leader trustworthy.
• You develop other people. People who have worked under you can name specific ways you made them better. You see developing other operators as a craft, not a tax. You want to build a team that thinks and ships the way you do.
• You are an obsessive UX thinker. You can articulate why a button feels wrong, why a flow loses users at step three, and why a competitor's onboarding lands harder than yours. You have strong opinions about how a premium consumer product should feel and you can defend them.
• You are technical. You can read code, run SQL, sketch a schema, reason about an API, and think clearly about software architecture. You do not need to write production code, but you need to specify it well enough that engineers want to work from your specs.
• You think in systems. You do not see a feature. You see the user motivation, the data event, the downstream retention impact, the support burden, the architectural cost, and three ways the same problem could be solved better.
• You have business instincts. Conversion, LTV, retention, monetization, payback period. You think about all of it without prompting. You understand a product has to work for the user and for the business or it does not exist for long.
• You are hungry, still. You have done the job. You could keep doing it the old way for years. You do not want to. You want to operate at a level the rest of your industry has not figured out yet.

What You Will Do

Your work spans strategy, execution, and people. In any given week, expect to:

Product Strategy and Roadmap

• Own and defend the Seeking product roadmap across web and native mobile.
• Translate business strategy into a sequenced, testable set of product bets.
• Set North Star and input metrics, and hold the line on them.
• Make difficult prioritization calls and explain your reasoning to the CEO and engineering leadership.
• Run quarterly planning and shape company-level product investment decisions.

Doing the Work, Not Just Briefing It

• Personally lead the highest-impact product bets from concept through launch.
• Conduct market research, competitive analysis, and customer insight synthesis.
• Design and prototype features in Framer, Stitch, Claude Design or code before they touch the engineering backlog.
• Use agent-assisted environments to produce real, testable artifacts inside a single sitting.
• Write specifications, user stories, and acceptance criteria so clean that engineers using Claude Code can build directly from them.

Experimentation and Data

• Design, run, and interpret A/B tests on growth, engagement, retention, and monetization.
• Instrument every feature with the data layer in mind from day one.
• Use product analytics tools (Mixpanel, Posthog, , or similar) to drive every meaningful decision.
• Bring evidence, not opinions, to every roadmap conversation.

Building and Developing the Team

• Coach a small team of Product Associates and mid-level Product hires through real work.
• Hire the next wave of Product talent against the standard you set.
• Define the playbook that lets Seeking train and retain operators who work this way.
• Create the conditions for your team to outperform their previous best.

Agentic Operating Model

• Build, refine, and document the agent workflows that let your team produce at scale.
• Codify your operating system so others can adopt it.
• Evaluate new tools the moment they emerge and integrate the ones that earn their place.
• Push the boundary of what a small product team can deliver in a quarter.

Long-Term Mandate

• As you prove the model, expand into oversight of product engineering.
• Help us define what the modern, agent-augmented product and engineering function looks like at Seeking.
• Shape company-wide adoption of agentic AI inside product development.

Qualifications

Required

• Seven or more years in product. With meaningful time in Senior PM, Principal PM, Group PM, Head of Product, or Director roles. Title-flexible, track record is what we care about.
• Referenceable shipping history. Specific features or products you led, with specific outcomes. If you cannot name the metric you moved and by how much, this is not the role for you.
• History of developing other product people. People who reported to you, worked alongside you, or were coached by you should be able to point to specific ways you raised their craft.
• Daily, fluent use of agentic AI tools. Claude, Claude Code, Codex, Cursor, MCP-based workflows, or comparable. You will be asked to demonstrate this in the interview.
• Demonstrated ability to do the work, not just direct it. You can point to recent product work where you personally drove the research, the prototype, the spec, and the launch.
• Strong UX and design sensibility. You can prototype, critique, and defend product design choices at the level of a senior product designer.
• Technical fluency. You read code, write SQL, understand APIs and data schemas, and have working knowledge of how modern consumer software is built and deployed.
• Outstanding written communication. Specs, briefs, decision docs. Your writing should be a competitive advantage.
• Willingness to travel for team weeks, user research, and quarterly planning in Las Vegas.

Preferred

• Prior experience in dating, social, marketplace, subscription, or other consumer-focused product categories.
• Hands-on contribution to mobile (iOS and Android) products, especially native experiences.
• Background that includes design, engineering, or data science in addition to product.
• Experience setting up local agent environments (OpenClaw-style deployments, self-hosted MCP servers, custom orchestration).
• Public work we can look at: a product portfolio, prototypes, case studies, technical writing, open-source contributions, or an agent toolkit you have shared.
• Bachelor's degree in computer science, engineering, design, or a related field. An MBA or technical Master's is welcome but not required.

What We Offer

• Compensation that respects the level. $200,000 to $280,000 base, plus performance bonus, with clear room to grow as scope expands. We expect the right person to land in the upper half of the range.
• Real ownership. You will own the product. Not a slice of it. The whole thing.
• A direct line to the founder. You report to the CEO. You sit at the table where the decisions are made.
• Path to expanded scope. Prove the operating model and we expand your mandate into product engineering and beyond.
• A company that believes in the future you already live in. We are not asking you to convince us that agents change the math. We already believe it. We are asking you to show us how far you can push it.
• Benefits. Ninety-nine percent coverage of our medical base plan, dental, and vision insurance. Sixty-five percent coverage of those plans for qualified dependents. One hundred percent coverage of short-term disability, long-term disability, and life insurance for qualified employees. Fifty percent 401(k) match up to six percent per month. Flexible Spending Account. Flexible paid time off.

How to Apply

Send your resume and a brief application to View email address on reflexmediainc.applytojob.com with the subject line "Director of Product Application."

In your application, please answer these three prompts. Brevity is welcome. Specificity is required.

1. Tell us about an agentic workflow you have built and used in real product work. Not a one-off prompt. A workflow. What problem did it solve? What did you wire up? How much time or headcount did it replace? Show us the work if you can.

2. Tell us about a product or feature you shipped recently where you personally did most of the cross-functional work yourself: research, design, spec, prototype, instrumentation. What was the outcome? How would the same work look if you did it today, with the tools you have now?

3. Tell us about a person you developed. Someone whose product career is better because they worked with you. What did you do for them? What did they go on to do?

Bonus: include links. A portfolio. A case study. A prompt or agent setup you have shared publicly. A prototype. A short Loom. Anything that lets us see how you operate.

We are not looking for the perfect resume. We are looking for someone who already works the way the rest of the industry is about to.

Equal Opportunity Employer

Reflex Media is an equal opportunity employer committed to diversity and inclusion in the workplace. We strictly prohibit discrimination of any kind. Candidates are encouraged to apply for qualified positions regardless of race, color, sex, religion, sexual orientation, national origin, disability, genetic information, or any other protected characteristics as outlined by federal, state, or local laws. Reflex Media's hiring decisions are based solely on qualifications, merit, and the needs of the company. All offers of employment are contingent upon the completion of a full background and reference check.