Product Marketing Strategist, Consultant - GTM

Product Marketing Strategist, Consultant

The Product Marketing team oversees the Go-to-Market (GTM) strategy and delivery of multiple Blue Shield of California products, enabling Marketing, Product (e.g., Product Strategy, Healthcare Quality & Affordability, Digital Experience), and Sales to successfully bring offerings to market. In this role, you will drive GTM strategy development and execution for product launches, as well as serve as the main marketing point of contact for Product. Collaborating with key Product, Marketing and Sales partners, this role serves as a strategic hub for key go-to-market (GTM) strategies, including aligning appropriate marketing resources to support all Product launches, developing competitive positioning and messaging for the GTMs you drive, and orchestrating cross-functional alignment and consistency in GTM execution.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities

In this role, you will:

• Drive GTM strategy development for key GTMs within defined scope, timelines, and business objectives
• Ensure GTM alignment with enterprise business objectives and customer needs
• Apply market research, competitive intelligence, and data insights to represent the voice of the customer within GTM strategy
• Partner with Product, Marketing, and Sales teams to develop positioning, messaging, value propositions, and proof points that resonate with B2B/B2C audiences and differentiates Blue Shield of California's products in the marketplace
• Drive GTM strategy and execution across teams to maximize target audience reach and engagement, delivering on-time and on-budget
• Manage stakeholders through strong communication, reliability, and follow-through within assigned initiatives
• Create and deliver presentations and materials for internal audiences, with guidance from the Senior Manager
• Track and report on defined KPIs and performance metrics to assess GTM effectiveness and identify optimization opportunities
• Escalate risks, tradeoffs, or ambiguity when direction or authority is unclear
• Work closely with the Senior Manager to receive direction on priorities, sequencing, and approach for complex or high-visibility workstreams
• Forge relationships with key product owners across Product Strategy, Healthcare Quality & Affordability, and Digital Experience to become the "first marketing point of contact" for Product
• Understand product roadmap, marketing bandwidth, and key stakeholder priorities to facilitate product launch prioritization for the marketing function
• Drive key Product Marketing function projects to lift team visibility across the Enterprise

Qualifications

Your Knowledge and Experience:

• Requires bachelor's degree in Business, Finance, Economics, Healthcare, Public Health, or related field; graduate degree is highly desirable
• Requires at least 7 years of prior relevant experience in product marketing, marketing, product strategy, or related field
• Requires experience with product launches that deliver measurable business impact
• Requires experience driving go-to-market initiatives with multiple stakeholders
• Requires experience using market research, competitive insights, and performance data to champion the voice of the customer to stakeholders
• Requires experience in B2B, B2C, and/or B2B2C environments
• Demonstrated history of successfully managing complex projects
• Strong analytical and execution skills, with the ability to deliver high-quality outputs on time and within scope
• Experience applying best practices, frameworks, and operating models to solve well-defined problems
• Demonstrated ability to collaborate cross-functionally and manage stakeholders within a project or functional workstream
• Excellent written, verbal, and presentation skills, with the ability to communicate clearly, concisely, and persuasively
• Background in healthcare (payer or digital health), highly regulated industries, or digital technology strongly preferred

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

About Us

About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model

We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:

• For most teams, this means coming into the office two days per week.
• Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
• For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.