Chief Marketing Officer (Austin)

Location: Austin, TX (Remote)

About Our Client

Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Our client exists to fix that because people deserve a morning ritual that actually feels good. They make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues.

After serving more than 1.3 million customers and expanding into national retail, they are hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.

The Role

Our client is looking for a Chief Marketing Officer who has already led a $100M+ CPG brand through the transition from DTC to omnichannel retail , and who knows how to build the organizational, creative, and operational backbone for sustained growth.

You will own:

• Brand (positioning, storytelling, creative vision, campaigns)
• Growth (performance marketing, media mix, attribution)
• Retention/Lifecycle (building a real team, CRM, subscription strategy)
• Community & Content (UGC engine, influencer, creators, ambassadors)
• Retail Marketing (shopper, wholesale, retail velocity engines)

You will partner tightly with the CEO on big moments, partnerships, and long-term vision, and with the President on execution, resourcing, modeling, and operational excellence.

Your Mandate

Build a marketing organization that is fast, functional, emotionally resonant, brand-first, performance-driven, and capable of taking the business from $100M to $250M+ .

What You’ll Do

1. Own and Evolve the Brand

• Steward the brand’s emotional core (“A bit better, every day”), tone, and identity
• Lead brand campaigns across key platforms and storytelling moments
• Translate abstract brand strategy into clear messaging, briefs, and creative systems
• Ensure consistency across DTC, retail, OOH, social, UGC, influencer, PR, and product

2. Build a High-Performance Growth Engine

• Architect an efficient media mix across Meta, Google, TikTok, YouTube, CTV, influencers, affiliates, and emerging channels
• Maintain rigorous CAC/LTV guardrails as spend scales
• Ensure attribution modeling and cohort insights drive spend allocation
• Partner with creative to systemize high-velocity testing
• Build the growth organization, including VP Growth, media buyers, analysts, and UGC/creative strategists

3. Build a World-Class Retention Org

• (One of the biggest gaps currently being filled)
• Build and lead lifecycle/CRM, subscription, and post-purchase strategy
• Develop a rapid experimentation culture across email, SMS, onsite, product experience, and subscription journeys
• Partner with CX leadership to translate retention insights into improved product and customer experience
• Own key metrics including M2/M3 retention, subscription LTV, AOV, and repeat rate
• Build an in-house UGC and content engine producing 1,000+ videos per year
• Develop UGC frameworks, creator playbooks, and scalable storytelling systems
• Oversee brand creative including campaigns, photography, video, scripts, retail displays, and OOH
• Ensure creative moves quickly while maintaining quality and brand consistency

5. Drive Retail & Wholesale Marketing Strategy

• Develop retail launch playbooks (e.g., Target, Costco, Sprouts)
• Own shopper marketing, promotional calendars, retail media, and field marketing
• Create velocity-driving programs to support sell-through
• Build strong partnerships with retail and sales teams to ensure in-store success

6. Build a Strong Marketing Organization

Based on leadership philosophy:

• CMO: Paid to drive output, not operate tactically
• VPs: Build the organization and systems beneath them (Growth, Brand, Creative, Retail)
• Directors: Demonstrate expertise and manage vertical execution
• Managers: Guide and learn
• Associates: Lean in and support the engine

You will:

• Design the full 12–18 month org roadmap (headcount, sequencing, ownership)
• Hire and coach senior leaders who elevate speed, clarity, and quality
• Create cross-functional rituals and accountability frameworks
• Replace complexity with clarity

7. Be a Strategic Partner to the CEO & President

• Work closely with the CEO on major brand moments, partnerships, and long-term narrative
• Work closely with the President on financial modeling, prioritization, operational tempo, and resource allocation
• Serve as a key voice in company strategy, product roadmaps, and growth bets

What Success Looks Like in 12 Months

• A fully operational growth, retention, and brand engine
• Consistent CAC efficiency and LTV expansion
• A clear, iconic brand platform that unifies creative and messaging
• Retail launches executed flawlessly with strong velocities
• A 12-person retention organization built and producing wins
• A marketing organization that feels fast, aligned, grounded, functional, creative, and joyful
• Revenue on a path from ~$100M toward $150M–$200M

Requirements (Must-haves)

• 10–15+ years in CPG marketing, including ownership of $50M–$250M in growth
• Experience leading a brand through a DTC to omnichannel retail transition
• Proven ability to build and scale marketing organizations from 20 to 60+
• Deep understanding of growth marketing and creative testing
• Strong brand storyteller who can translate emotion into execution
• Experience with UGC creator ecosystems, paid social engines, and retail marketing
• Strong forecasting, modeling, and data-driven decision-making capabilities
• Known for clarity, speed, and building high-trust, high-output teams
• Competitive salary, performance bonus, and meaningful equity
• Opportunity to help build a generational brand