Senior Analyst - Commerce Media - Regional, Costco, Value, eConvenience

Overview Open to NYC, Purchase, Chicago, Plano Do you have a passion for media and how it influences behavior? Does being part of the consumer data revolution excite you? If you aspire to be a thought leader at the forefront of connecting with consumers, you could be the perfect candidate for the PepsiCo Commerce Media Team—a dynamic group that brings together data science, media insights, and activation. In this role, you will help shape the future of Commerce Media Strategy, with a strong focus on performance marketing and paid search across retailer platforms. You will support the development of a best‑class search practice, leveraging keyword strategy, bidding optimization, and platform signals to drive high‑intent conversions and maximize visibility. Partnering with Omni Marketing, you will execute and optimize paid search and commerce media campaigns across priority retailers, ensuring investments are efficient and aligned to business goals. You will connect search performance insights to broader media and commerce strategies, helping identify opportunities to improve omni‑channel performance through retailer first‑party data and intent signals. You will regularly engage with senior leadership, translating performance metrics—such as ROAS, CPC, and conversion rates—into clear, actionable insights. Success in this role requires strong collaboration, proactive communication, and a solutions‑oriented mindset as you help evolve PepsiCo’s search and commerce media capabilities in a rapidly changing landscape. Responsibilities Platform execution & optimization: Serve as the day‑to‑day owner of paid search and media activation, providing on‑hands‑key, in‑platform support as well as media partners to manage campaign setup, pacing, bid strategy, and keyword/audience optimization across PepsiCo's portfolio of brands on regional grocery, Costco, Value, and convenience customers. Performance management & reporting: Build and maintain regular performance reporting cadences, surfacing actionable insights, identifying optimization opportunities, and translating in‑platform metrics into business impact for brand teams and senior leadership — including budget pacing, forecasting, and reallocation decisions. Cross‑functional partnership: Act as a connective layer across PepsiCo Omni Marketing, external media partners and the customer partnership teams — ensuring alignment on objectives, executional standards, and budget deployment. Strategy development: Contribute to Commerce Media paid search strategy, partnering with senior team members to translate business priorities into media plans. Test‑and‑learn & measurement: Support test‑and‑learn initiatives that evaluate emerging media opportunities, new ad formats, audience strategies, and measurement methodologies — translating findings into scalable best practices. Stakeholder communication: Develop clear, concise narratives and presentation materials for use with senior leadership, brand partners, and media agencies/partners, customer partnership teams, etc., including business reviews, JBP inputs, and ad‑hoc executive readouts. Innovation & thought leadership: Stay ahead of media, commerce, and marketing trends — bringing forward POVs on how PepsiCo can lead within customer teams and across the broader media landscape. Compensation and Benefits The expected compensation range for this position is between $80,200 - $134,250. Location, confirmed job‑related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. Qualifications Bachelor's degree required Preferred 3-5 years of media or marketing experience with hands‑on‑key, in‑platform experience in search and display Experience with retail media automation platforms (e.g., Skai, Pacvue) preferred Expertise with Microsoft Excel, Word, and PowerPoint is required Proactive problem solver who can define, assess, solve, and communicate in a clear and concise fashion Comfortable with ambiguity Quick learner Self‑starter, able to work independently and build connections with key stakeholders on projects Excellent collaborator Proactive in terms of ideas, problem solving, and building connections Creative thinker who can bring innovation to projects and processes Accountability and management of large‑scale budgets Flexibility to work around tentpole retailer events and activations Retail media experience (Roundel, Walmart Connect, Amazon Ads, or similar) preferred but not required Media agency experience and prior experience with consumer products categories preferred EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement #J-18808-Ljbffr PepsiCo Deutschland GmbH