Digital Marketing Manager

Job Description

Job Description

Are you looking to make a lasting impact on enriching and improving the lives of the Charlotte community with one of the nation’s largest not-for-profit organizations? At Blumenthal Arts, we believe arts unite and transform lives. By joining our team, you could help continue our mission, inspire the next generation, and be part of our evolution as a national leader with a growing international reputation in presenting and producing.

The Digital Marketing Manager leads Blumenthal Arts' digital marketing efforts, developing strategies that drive ticket sales, expand audience reach, and maximize performance across digital channels. This role oversees paid media campaigns, email marketing, website optimization, SEO, and digital analytics, using data-driven insights to improve engagement and revenue growth. The position will play a key leadership role in the organization's website rebuild, collaborating with internal teams and external partners to deliver an accessible, audience-focused digital experience. The Digital Marketing Manager manages agency and vendor relationships, monitors campaign performance, and recommends strategic adjustments to enhance results and return on investment. Working closely with Marketing, Ticketing, and Revenue Optimization teams, this role ensures digital initiatives align with organizational goals and customer needs. Occasional evening and weekend hours are required to support events and promotional activities.

Your impact:

Website

• Oversee the organization’s website rebuild and ongoing website development 
• Manage website agency/vendor relationships and project deliverables 
• Ensure effective integration between the website, ticketing platform and other key systems 
• Maintain and optimize the website and e-commerce experience to support ticket sales, ADA accessibility, AI search visibility and evolving digital standards
• Oversee SEO strategy and website search performance

Paid Digital Media Strategy

• Lead paid digital media strategy across Meta, Google, YouTube, TikTok and other relevant platforms 
• Oversee digital media agency relationships, campaign execution and performance 
• Develop campaign copy and provide direction on creative assets to support digital performance 
• Monitor spend, ROAS and key performance indicators and recommend optimizations 
• Identify opportunities across targeting, channel mix and investment to improve results

Email Strategy & Audiences

• Lead email strategy to support ticket sales, audience growth and engagement
• Oversee email marketing vendors, campaign execution and performance
• Develop audience segmentation and targeting strategies using ticket buyer behavior and purchase data
• Develop automated customer journeys to deliver personalized, timely communications throughout the patron lifecycle
• Monitor email performance and identify opportunities for testing, personalization and optimization

Digital Performance & Analytics 

• Own reporting and analysis of digital marketing performance, including ticket sales, revenue, ROAS and conversion rates
• Use performance insights to optimize campaigns and improve conversion throughout the customer journey.
• Develop and maintain revenue attribution across digital marketing channels
• Monitor sales pace and ticket inventory alongside digital campaign performance to identify opportunities and areas of need
• Recommend and implement shifts in digital spend, targeting and channel strategy based on campaign and sales performance

Who We Are: 

For over 30 years, Blumenthal Arts has been presenting the best of Broadway which has established us as a top-ten touring market. By investing in Tony Award-winning Broadway, we shape the future of arts through new and original works and by nurturing artists. We support local artists, like our Blumenthal Fellows and 16 resident companies that share our stages. Through Blume Studios, we are leading the way in innovative, immersive productions that expand how audiences experience the arts. We infuse more than $80 million annually into our local economy and ensure access through our Blumenthal Bridges Access Grants, which serve thousands of individuals each year with free and subsidized tickets and programs.

We are a diverse team of leaders, innovators, transformers, and collaborators who believe in the inspirational and uniting spirit of the arts. Our mission to use the arts as a catalyst for education, community connectedness, and economic growth drives our work. Our team infuses skills from various backgrounds and industries to continue to provide art excellence to the Charlotte community.

Why Join Us: 

We prioritize our employees’ well-being by offering a comprehensive benefits package that not only includes competitive compensation but also emphasizes work-life balance. Our employee-forward approach fosters an environment where individuals can thrive both personally and professionally.

Our benefits package includes:

• Medical insurance with low-cost premium for employee only coverage, plus FSA and employer-funded HRA options
• Paid vacation, sick leave, and holiday time to recharge with your loved ones
• Life Balance Reimbursement up to $125 a month for qualifying expenses such as transportation, parking, and wellness-related memberships
• Flexible schedules
• Complimentary tickets
• Vision and dental insurance
• Retirement savings with a 3% employer match to help secure your future
• And more!

Skills You’ll Bring: 

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field and a minimum of five (5) years of progressive experience in digital marketing, including paid media, email marketing, website management, digital analytics, and conversion optimization; or an equivalent combination of education and experience.
• Demonstrated success developing, executing, and optimizing integrated digital marketing campaigns that drive ticket sales, revenue growth, customer acquisition, audience engagement, or other measurable conversion goals.
• Experience leading website development, redesign, or major enhancement projects, including collaboration with internal stakeholders, external vendors, and technology partners.
• Experience managing digital marketing agencies, consultants, vendors, and strategic partners, including oversight of project deliverables, performance, and budget utilization.
• Experience with CRM, email marketing, marketing automation, and audience segmentation platforms required; experience with AudienceView, Audience Republic, and Mailchimp preferred.
• Experience analyzing marketing, sales, and customer data to develop insights, measure campaign effectiveness, and inform strategic decision-making. 
• Experience in performing arts, live entertainment, ticketing, attractions, hospitality, e-commerce, or another highly consumer-focused industry preferred. 
• Professional digital marketing certifications such as Google Analytics, Google Ads, Meta Blueprint, HubSpot, or similar credentials preferred.
• Strong knowledge of digital marketing strategy, paid media, email marketing, audience segmentation and customer journey development
• Strong understanding of website management, e-commerce, SEO and digital user experience
• Proficiency with digital analytics and advertising platforms, including Google Analytics, Google Ads and Meta Ads Manager
• Ability to analyze digital and sales data, evaluate campaign performance and translate findings into actionable recommendations
• Knowledge of CRM/email marketing platforms, marketing automation and audience segmentation best practices
• Strong project management skills with the ability to oversee complex initiatives, including website development and vendor-led projects
• Excellent written and verbal communication skills, including the ability to develop effective digital marketing copy
• Ability to collaborate effectively across Marketing, Ticketing, Revenue Optimization and other internal teams and external partners