Director, Global Guest Experience & Brand Design, EVEN Hotels

This strategic role leads global brand design and end-to-end guest experience for one of IHG’s Essentials, Suites or Premium brands within the Global Mainstream Brands and Guest Shared Services Organization.

Your day to day

• Develop and execute the annual and multi-year plan for global brand design and guest experience for the brand, which is linked to the global brand framework and top-down corporate plan; includes input from regions and other key functions (monitoring adjusting throughout the year as required)
• Lead the creation and execution of strategic initiatives to either define, implement, or embed key brand design and/or guest experience initiatives for the brand to drive brand performance and optimize franchisee cost and/or return on investment (ROI)
• ​Ensure delivery and continuous improvement of brand prototype, standardized design elements and brand experience hallmarks in line with cost guardrails and consumer insights; includes regular analysis of internal and external guest satisfaction data to identify opportunities
• Regularly engage with hotel owners and operators (which could include franchisee association groups) and key IHG teams to gain insights and gather feedback on key brand initiatives

• Manage multiple complex, cross-functional projects to drive brand priorities from start to finish, including project briefing, stakeholder engagement, executive storytelling, prototyping/pilot execution and analysis, launch planning and implementation, initiative embedding and optimization, etc.

What we need from you

• Bachelor’s or Master’s Degree in Brand Management, Marketing, or an equivalent combination of education and work-related experience.
• 10+ years’ progressive work-related experience in brand management, marketing and/or hotel industry experience related to brand experience or brand marketing related to the position as well as 3-5 years managing teams and/or significant complex projects based on business needs and assessments​.
• Candidate experience should include innovation or product development work built upon the understanding of consumer needs, with demonstrated ability to apply creative methodologies and thinking to projects. The ideal candidate will have worked and/or supported a brand that successfully established a differentiated experience in its respective industry.
• Demonstrated strategic thinking with a proven ability to analyze markets, performance data, and business issues and draw insight/conclusions using modelling / analysis​; commercially astute

• Strong interpersonal / communication skills, with the ability to build relationships across business units for collaboration and able to understand and balance consumer, business and ownership perspectives

· Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

· The salary range for this role is $138,000.00 to $145,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.