Senior Manager, Group Brand Experience

Senior Manager, Group Brand Experience

The Senior Manager, Group Brand Experience is responsible for defining, protecting, and elevating the Holley master brand and priority power brands across the enterprise. This role ensures that how we show up in the market — across campaigns, product launches, PR, social, and events — is cohesive, commercially relevant, and deeply authentic to our enthusiast community.

Serving as the strategic brand steward for the organization, this leader partners closely with Division Teams, Go-To-Market, Creative, and Executive Leadership to translate enterprise strategy into powerful brand expression. The role balances long-term brand equity building with near-term commercial impact, ensuring every major Holley moment reinforces our authority in performance and strengthens customer connection.

This is a highly cross-functional leadership role that sets the standards, frameworks, and governance that allow divisions to move fast while maintaining brand integrity.

Key Responsibilities

• Brand Strategy & Architecture
• Enterprise Campaign & Launch Brand Leadership
• PR & Earned Media Strategy
• Organic Social & Community Governance (Strategic Oversight)
• Events & Brand Experience
• Agency & Budget Stewardship
• Brand Performance & Measurement

Qualifications

• Required Experience
• Preferred Experience

Why Join Us

• Define how Holley shows up in the market — shaping the voice, identity, and experience of one of the most iconic portfolios in automotive performance
• Lead brand at the highest level, influencing how our products, campaigns, and experiences connect with enthusiasts across every touchpoint
• Partner across the business — working with divisions, GTM, creative, and leadership to bring strategy to life in powerful, cohesive ways
• Build the playbook for the future — establishing the standards, frameworks, and systems that elevate every brand across the Holley portfolio
• Be part of a transformation as we modernize our marketing organization to move faster, think sharper, and compete at a higher level
• Work alongside a passionate, performance-driven team that values ownership, creativity, and a bias toward action

Why Holley Is a Great Place to Work

At Holley, we're more than a performance parts company—we're a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.

Benefits:

• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match
• Paid time off and 9 paid holidays
• Employee Assistance Program (EAP)
• Company-paid life and short-term disability insurance
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education Assistance program

Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.

If you require assistance or accommodation due to a disability during the application process, please contact human resources.