CFO - PE-Backed, Consumer Products Co.

Private Equity-Backed Consumer Products Platform

Location: South Florida

Conexus is partnering with a private equity-backed, middle-market consumer products platform to identify a Chief Financial Officer who can serve as a strategic operating partner to the CEO and Board while leading a meaningful finance transformation.

This is a compelling opportunity for a commercially oriented CFO to help professionalize and scale the finance function of a branded, product-based business with strong market presence, multi-channel distribution, and significant value-creation opportunity.

The company operates across the U.S. and Canada, with a portfolio of owned and licensed brands serving consumers, retail partners, distributors, and professional end-users. The business is entering its next chapter of growth and requires a CFO who can bring structure, pace, discipline, and forward-looking financial leadership to the organization.

The Opportunity

The CFO will be expected to move the organization from a more traditional, reporting-oriented finance environment to a modern, business-partnering function that helps shape decisions, manage performance, and support a multi-year earnings growth agenda.

This is not a caretaker CFO role. The successful candidate will be a hands-on, high-accountability finance leader who can challenge assumptions, translate data into action, build operating cadence, and partner credibly with a direct, fast-moving CEO, private equity sponsor, and Board.

Key Priorities

The CFO will be responsible for:

• Building a forward-looking finance organization that moves beyond reporting the numbers to actively managing and influencing them
• Installing a disciplined monthly business review cadence with clear metrics, accountability, and actionable insights
• Partnering with the CEO and leadership team on the value-creation plan
• Embedding finance more deeply across commercial, product, supply chain, operations, HR, and enabling functions
• Strengthening collaboration between accounting and FP&A
• Mentoring, developing, and retaining strong existing finance talent
• Preparing the organization for eventual transaction readiness, including diligence support, sponsor-grade reporting, and a data-backed performance narrative

Scope of Responsibility

The CFO will lead all finance, accounting, FP&A, treasury, tax, reporting, controls, planning, and performance management activities.

Key areas of focus will include:

• Annual planning, budgeting, forecasting, and long-range planning
• Cash forecasting and working capital management
• Board, sponsor, lender, and executive reporting
• KPI development and dashboarding across revenue, margin, channel, customer, product, inventory, supply chain, and SG&A
• Commercial finance support for pricing, margin improvement, portfolio optimization, and growth initiatives
• Monthly close, audit, compliance, lender reporting, and external advisor management
• Financial controls, systems, process improvement, and data discipline
• M&A, add-on evaluation, integration, and eventual sale-process readiness as appropriate

Ideal Candidate Profile

The ideal candidate will bring:

• Proven CFO or senior finance leadership experience in a private equity-backed, sponsor-owned, or similarly performance-driven middle-market environment
• Experience in consumer products, branded goods, consumer durables, accessories, lifestyle products, retail/wholesale, or another product-based business model
• Relevant scale experience, ideally within a $200M–$500M+ revenue environment
• Strong FP&A, forecasting, KPI development, business partnering, and operating finance capabilities
• A solid accounting foundation and controls orientation, balanced with commercial and strategic judgment
• Experience building, coaching, and upgrading finance teams
• Exposure to Boards, lenders, private equity sponsors, diligence, exit preparation, and value creation planning
• The ability to operate with urgency, discretion, and resilience in a confidential, high-change environment

Current or prior CFO experience is strongly preferred. A step-up candidate may be considered only with exceptional readiness, relevant transformation exposure, and a strong fit with the operating environment.

Preferred Background

Ideal candidates will have experience with one or more of the following:

• South Florida-based companies or a low-risk relocation profile into the Boca Raton area
• U.S. and Canada operations
• Product, inventory, channel, and supply chain complexity
• Licensed or owned brands
• ERP, planning, reporting, or finance-systems improvement
• M&A, integration, add-on acquisitions, or transaction processes
• CPA and/or MBA preferred, though leadership impact and operating fit are most important

Leadership Style

This role requires a high-energy, direct, confident finance leader who can operate as both a strategic partner and hands-on builder. The right CFO will have the confidence to challenge the CEO and leadership team when the data supports a different answer, while also earning trust through collaboration, transparency, and execution.

The ideal candidate will bring a player-coach mindset, low ego, strong commercial curiosity, and the ability to turn complexity into clear business decisions.

Geography

• Primary target geography is South Florida , including Boca Raton, West Palm Beach, Fort Lauderdale, and Miami. Select relocation candidates will be considered, particularly those with existing Florida ties or clear motivation to relocate.