Senior Manager, Sales Enablement BH

About Rethink First

Rethink First is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes.

We're on a mission to make behavioral health more effective, equitable, and human—and we’re looking for a creative visionary to help lead that charge.

About the Role:
The Senior Manager, Sales Enablement BH is responsible for leading high-priority enablement initiatives that support pipeline development, customer engagement, and cross-functional execution. This role partners closely with Sales, Customer Success, Marketing, and senior leadership to develop scalable programs, strengthen mid-funnel progression, support strategic opportunities, and improve team readiness across key business lines.

Responsibilities

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions.
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts.
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum.
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities.
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities.
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency.
• Perform other duties as assigned in support of organizational priorities.
• Leverage HighSpot to organize sales content, build and maintain playbooks, support seller readiness and onboarding, and measure content usage and enablement effectiveness.
• Use of AI-powered tools to improve the efficiency and quality of enablement programs.

Qualifications:

• Bachelor’s degree in business, marketing, communications, education, or a related field, or equivalent combination of education and experience.
• Seven or more years of relevant experience in enablement, sales support, customer success, marketing, business operations, or another related go-to-market function.
• Demonstrated experience leading complex, cross-functional initiatives from planning through execution.
• Strong written and verbal communication skills with the ability to develop polished, audience-appropriate materials.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to build relationships, influence across functions, and drive alignment in support of business goals.
• Experience working with HighSpot (or similar: Seismic, Mindtickle, Showpad, Allego) to organize sales content, build and maintain playbooks, support seller readiness and onboarding, and measure content usage and enablement effectiveness.
• Experience working with AI-powered tools to improve the efficiency and quality of enablement programs.

Knowledge, Skills, and Abilities:

• Strategic thinking paired with strong execution discipline.
• Ability to analyze needs, develop practical solutions, and implement with follow-through.
• Strong project and stakeholder management skills.
• Ability to coach, motivate, and develop team members.
• Commitment to collaboration, accountability, and continuous improvement.

Benefits:

• Generous health, dental, & vision benefits package
• Flexible paid time off
• 11 paid company holidays
• 401k + matching
• Parental leave
• Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing.

Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, WY

Our commitment to an inclusive workplace

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.

Recruiting Fraud Alert:
Job applicants should be aware that there are external parties posing as RethinkFirst recruiters. These scams may include fraudulent communications via social media platforms (such as LinkedIn), email, or requests to schedule interviews. Note that any recruiting related communication you receive from RethinkFirst would come from an @rethinkfirst.com e-mail address, @applytojob.com email address (via our talent acquisition system), ‘View email address on click.appcast.io’ email address, and/or be found on the Rethinkfirst.com website. Please also note that at no point during our recruitment process will we request any form of monetary payment. If you believe that you have been a victim of job recruiting fraud, you should file a report with your local law enforcement.

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